At Past Enlighten, I work with sales, tour-performance, and customer-review data to give management recommendations. I analyse revenue by tour, season, and customer group, and surface service trends that inform pricing and tour planning.
As a freelance Data Analyst, I built performance reports in Advanced Excel and Power BI and automated manual data entry with AI-assisted scripting, cutting report generation time by 30%. I also diagnosed a retail shop's declining sales and delivered a strategy report that led to inventory changes.
On my projects, I analysed 1,800 Dubai property sales and published an interactive dashboard and report. I also built a churn model for SME energy accounts that recommended targeted discounts and estimated €4.8M in protected net margin.
I use Python, SQL, and Power BI to clean, model, analyse, and present data. My work includes a MySQL star schema linking Lahore air-quality readings with hospital admissions and policy events, and an operations dashboard for food-delivery delays.
