Liam Raftery
@liamraftery
Digital marketing specialist with a focus on content strategy and SEO.
What I'm looking for
As a dedicated Digital Marketing Specialist based in Tokyo, I have a proven track record of crafting compelling content that drives significant revenue and enhances brand visibility. At TENGA, I successfully rewrote the initial sign-up email, generating $100,000 in revenue within the first year. My expertise in developing SEO-driven content strategies has led to a 20% boost in organic traffic, showcasing my ability to leverage community insights effectively.
My experience at STOVE further solidified my skills in content strategy and performance tracking, where I designed and executed campaigns that resulted in a 25% increase in traffic and a 15% rise in lead generation. I am adept at using tools like SEMrush and Google Analytics to monitor content performance and refine strategies, ensuring alignment with brand voice and values. My collaborative approach and strong communication skills enable me to work effectively with cross-functional teams, driving engagement and achieving business goals.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
TENGA
Oct 2022 - Present (2 years 7 months)
Developed promotional email campaigns, increasing open rates by 15%. Conducted A/B testing, improving click-through rates by 12%. Reworked a sign-up email, raising revenue from $8K in four years to $100K in one. Optimized segmentation to enhance engagement and conversions. Analyzed campaign metrics to refine strategies. Collaborated with copywriters and designers to boost performance.
Digital Marketing Specialist
STOVE
Nov 2019 - Oct 2022 (2 years 11 months)
At STOVE, I designed and executed content strategies that increased traffic and lead generation. I produced high-performing content, developed digital ads, and conducted keyword research to ensure SEO-friendly content, collaborating with teams to align marketing initiatives with community values.
Education
Degrees, certifications, and relevant coursework
Roger Williams University
Bachelor of Arts, Communications
2015 - 2019
Grade: 3.4
Activities and societies: Co-founded the RWU eSports Team.
Studied Communications, achieving Dean's List status with a GPA of 3.4. Co-founded the RWU eSports Team and participated in a study abroad program at Sophia University in Japan during the summer 2018 semester.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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