Fernando Reyes
@fernandoreyes
Experienced virtual assistant and e-commerce entrepreneur specializing in social media marketing and sales.
PhilippinesWhat I'm looking for
I am a proactive virtual assistant and e-commerce entrepreneur with years of hands-on experience selling products, managing social channels, and running small businesses. I founded and operate fish breeding and supply ventures, manage paid advertising, and handle end-to-end sales operations.
I create and edit multimedia content, write captions and scripts, design graphics, and run social media marketing campaigns across platforms. I have managed social accounts for retail, optical, and F&B clients, handled negotiations for second‑hand electronics, and coordinated logistics and exports.
I bring creativity, strong analytical and leadership skills, and a practical, do‑it‑yourself approach to growing online sales and engagement. I enjoy optimizing processes, improving audience engagement, and delivering measurable results through targeted ads and content.
Experience
Work history, roles, and key accomplishments
Owner / Virtual Assistance Services
Connectmi
Jan 2024 - Present (1 year 8 months)
Provided virtual assistant services and managed multiple social ad campaigns and client accounts offering VA-related services across platforms.
General Virtual Assistant
Self-Employed
Jan 2010 - Present (15 years 8 months)
Provided end-to-end e-commerce and social media support including sourcing, listing, customer negotiation, content creation, paid ads, and delivery coordination, growing multiple niche online businesses and enabling interregional fish exports.
Social Media Manager
Winas Grill and Restobar
May 2024 - Jul 2024 (2 months)
Developed competitive social strategies, produced photography and video content, designed graphics, and ran ad campaigns and customer testimonial programs to boost visibility.
Negotiator / Social Media Marketer
Cell Essentials
Jan 2024 - May 2024 (4 months)
Sourced and negotiated purchases of second-hand phones, then created ads, logos, and social content while managing buyer/seller communications and listings.
YouTuber / Content Creator
Fish Minded
Jan 2020 - Jan 2024 (4 years)
Researched, scripted, filmed, edited, and published YouTube videos about ornamental fish, managing titles, thumbnails, and channel growth activities.
Founder / Social Media Manager
Fish Minded
Jan 2020 - Jan 2024 (4 years)
Founded and scaled an ornamental fish breeding and supply business, managing social channels, creating content and ads, handling client communications and logistics, and exporting bred fish nationwide.
Social Media Manager
20/20 Optical
May 2023 - Dec 2023 (7 months)
Researched competing clinics and executed daily social content and paid ad campaigns, producing graphics, videos, and client engagement materials to drive awareness and bookings.
Owner / Social Media Manager
Super Worm For Sale
Feb 2020 - Feb 2022 (2 years)
Operated a super worm breeding and sales business, managing monthly harvest sales, social listings, client inquiries, and delivery scheduling across social platforms.
Education
Degrees, certifications, and relevant coursework
Fernando hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
PhilippinesAuthorized to work in
Job categories
Skills
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