Erica Joy Pascual
@ericajoypascual
I’m a proactive virtual assistant specializing in social media, Canva design, and administrative support.
What I'm looking for
I help professionals and teams stay organized and focused by managing content creation, digital coordination, communication, and documentation. I work proactively with attention to detail, creating 3–4 Canva posts weekly, managing 30–50 client bookings, improving appointment turnaround by 25%, reducing admin errors by 40%, and boosting social engagement by 50% in two months.
My background in sales and customer service strengthens my client-facing and process-improvement skills — I increased lead conversion by 30%, ran Facebook ads with 4.8x ROAS, exceeded sales quotas 9 of 10 months, and served as a team lead managing high-volume transactions and staff training. I hold a B.S. in Hospitality Management (Cum Laude) and CEFR C1 English proficiency, and I focus on clear processes, SOPs, and reliable, timely support.
Experience
Work history, roles, and key accomplishments
IT, Admin & Marketing Support
BL Vet Clinic
Apr 2025 - Jul 2025 (3 months)
Managed 30–50 weekly client bookings and streamlined patient data with shared drives and digital forms, improving appointment turnaround by 25% and reducing admin errors by 40%. Created and scheduled 3–4 Canva posts weekly to boost social engagement by 50% in two months and cut admin workload by 10 hours/month through SOPs.
Sales & Marketing Consultant
Technocharged Cars Inc.
Sep 2023 - Apr 2025 (1 year 7 months)
Developed branded sales materials and managed Facebook ads, achieving 4.8x ROAS, increasing lead conversion by 30% and driving 20% more inquiries. Improved SAP CRM pipeline tracking by 95%, reduced financing approval time from 5 to 2 days, and exceeded sales quotas 9 of 10 months (Top Sales Agent 2024).
Head Cashier & Customer Service Lead
Jollibee
Sep 2019 - Jul 2023 (3 years 10 months)
Led cashier and customer service operations processing 200+ transactions daily with 99% accuracy and managing daily cash deposits averaging ₱200,000 with zero discrepancies. Trained 10+ staff to reduce customer wait times by 15%, improved delivery order accuracy and fulfillment time by 20%, and received the 'Best in Station – Counter & Assembler' award.
Education
Degrees, certifications, and relevant coursework
Bulacan State University
Bachelor of Science, Hospitality Management
2019 - 2023
Grade: Cum Laude
Completed a Bachelor of Science in Hospitality Management, graduating Cum Laude from Bulacan State University in June 2023.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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