Open to opportunities

Sally Castillo

@sallycastillo

Message

I streamline Shopify stores, social media, and customer support to help businesses grow.

Philippines

Message

What I'm looking for

I'm looking to support a dynamic team through virtual assistance, Shopify operations, social media, content creation, and digital marketing while growing my graphic design and marketing expertise.

I've managed more than 500 Shopify product listings, improving listing workflows to reduce time-to-market by 30% and optimizing product-page SEO to increase organic visibility by 45%.

At Phildepot Station, I managed a 10-person e-commerce customer service team, built training programs that improved productivity by 25%, and reduced response times by 30%. I also streamlined order processing, returns, and customer feedback to support stronger marketing and product decisions.

My work spans virtual assistance, social media management, content creation, basic graphic design, email and calendar management, research, and data entry. I enjoy taking operational details off clients' shoulders so they can focus on their vision.

Previously, I supported dealership networks at IQOR RMS Collect, ran e-commerce selling activities on Shopee, and developed marketing and client-management initiatives in real estate. I'm continuing to build my Shopify, Google Workspace, digital marketing, and virtual-assistance capabilities.

Experience

Work history, roles, and key accomplishments

Product Listing Specialist

Shopify

Jan 2025 - Jan 2026 (1 year)

Managed product listings for over 500 SKUs, developed streamlined workflows reducing time-to-market by 30%, and optimized SEO strategies boosting organic visibility by 45%.

Product Listing SEO Shopify Data Analysis Cross Functional Collaboration

E-commerce Customer Service Manager

Phildepot Station

Feb 2023 - Jan 2025 (1 year 11 months)

Managed a customer service team of 10, developed training programs improving productivity by 25%, and reduced response times by 30% while elevating satisfaction scores to 90%.

Customer Service Team Management Training Process Improvement Data Analysis

E-commerce Seller

Shopee

Aug 2018 - May 2023 (4 years 9 months)

Managed over 500 product listings, executed marketing campaigns increasing sales by 30%, and used data analytics to improve conversion rates by 15%.

Product Management Marketing Data Analytics Customer Service Inventory Management

Dealer Support Group Manager

IQOR RMS Collect

Jan 2018 - Dec 2020 (2 years 11 months)

Managed dealer support, developed communication protocols increasing response time by 30%, and trained a team of 15 agents improving satisfaction scores by 20%.

Dealer Support Team Management Training Data Analysis Process Optimization

Senior Property Specialist

Megaworld

Jul 2017 - Dec 2017 (5 months)

Managed a diverse property portfolio, developed marketing initiatives increasing revenue by 30%, and implemented leasing strategies reducing vacancy rates by 15%.

Property Management Marketing Leasing CRM Client Relations