Fernando Juri

Partnering with diverse manufacturers, retailers and startups from different industries (robotized retail, apparel, food, construction, software, etc.) to help them grow their businesses throughout the Americas.

Worked as Chief Commercial Officer at Eva Robotics & Retail.

Drove the growth of revenue, profitability, and market share within a recessive market by mapping the country, targetting the most attractive locations, finding the right places and prospects and opening 27 new stores, while farming the existing ones to get the best of them.

Returned to the apparel industry as sales manager for Legacy, a 40 year-old Argentine company that is the local alternative to Polo or Tommy. Responsible for the wholesale channel all over the country with 100+ exclusive franchises and another 100+ multibrand stores and the online shop.
Managed a team of 10 sales reps. and coordinators and developed /implemented the strategy and concepts to unif

Hired by the Lat. Am. regional team to become GM in the short term after 1 year in Argentina and 2 in the U.S. As a member of the Executive Managent Team and reporting directly to the General Manager I had the challenge to convince the other managers to support my disrupting task of developing an indirect channel within a direct sales company. Planed and executed the introduction strategy (pricin

Created Global Imports to find a foreign brand and bring it to Argentina. Contacted and closed a deal to become Farlin Infant Products Corp.’s Official Agent for Argentina. Created the complete business plan adapting a wide 1000-SKU portfolio to the local market needs, opportunities, legal obstacles and company’s scale. Evaluated different alternatives for logistic operator, freight forwarder, c

Administered all commercial and financial aspects of Argentina’s most important accounts and “Nike Controlled Spaces”, i.e. Nike Shops, Dexter, Stock Center, Falabella, International Store and Just for Sports. Successfully conducted a team from Sales, MD, CS and Credits to manage and grew business from US$ 33 million to 55 based on productive partner-like relationships with customers and detailed

Developed and executed the introduction strategy for Philadelphia. Coordinated a multifunctional team (Mktg., Trade, Sales, Finance, Legal & S. Chain) responsible for the GTM process: Estimate market potential, plan demand, set targets, prices and commercial terms for each distribution channel, P&L, IMC, etc. Supervised and authorized agreements with supermarket chains. Created and executed th

Key member of an international cross-functional team aimed to develop a new and common solution for Sales & CRM. Process Expert responsible for defining global best practices, designing and validating the tools and implementing the program in the pilot countries: UK, France and Venezuela.
Then returned to Argentina and planned the implementation (budget, team, scope, resources, timing, training,

After graduating from my MBA, returned to Kraft and became a key contributor to Kraft-Nabisco merger by designing and implementing a brand new Price and Discount Structure. Made it better, simpler and adequate to reflect the regular price in each type of POS. Consolidated SKU lists and terms of both companies. Saved approx. $ 3.5 million by reducing the number of commercial agreements by 80% and

Started in 1996 doing an internship at the sales department of Kraft/Philip Morris. Rapidly earned a Sales Rep. position within the company and then grew at a fast pace to become Key Accounts Officer in 1998 and then Key Account Manager in year 2000, becoming the youngest manager in the company. Then left the country to pursue my MBA in the US at the University of Florida. Since the very first

Master of business administration with concentration in marketing and latin american business

MBA with concentration in marketing and Latin American business.

Professional program in business English.