@fernandesmanuela
Former store manager at Benetton in Geneva who managed store operations, teams, sales performance, and visual merchandising.
SwitzerlandAt Benetton / Ben Mode SA / Benegozi SA in Geneva, I managed the store’s operations, team development, sales performance, and stock. I also implemented visual merchandising according to the brand’s standards.
Earlier, at Benetton / Benegozi SA, I supported store management and the team, and created window displays and merchandising campaigns. My retail experience also includes customer service and loyalty at Benetton Alexander SA, and sales and cash management at Zinal Sports.
Work history, roles, and key accomplishments
Benetton / Ben Mode SA / Benegozi SA
Jan 2009 - Jun 2026 (17 years 5 months)
Gestão global do ponto de venda, incluindo operações, organização e desempenho. Gestão, formação e acompanhamento das equipas, análise de vendas e indicadores de desempenho, implementação de visual merchandising e gestão de stocks.
Benetton / Benegozi SA
Nov 2005 - Dec 2008 (3 years 1 month)
Apoio à gestão da loja e acompanhamento da equipa. Montagem de montras e campanhas de merchandising.
Benetton Alexander SA
Aug 2003 - Nov 2005 (2 years 3 months)
Atendimento, aconselhamento e fidelização de clientes. Reposição e valorização dos produtos.
Clinique Vert Pré SA
Nov 2000 - May 2003 (2 years 6 months)
Organização e gestão das tarefas operacionais. Coordenação e apoio logístico.
Zinal Sports
Dec 1989 - May 2000 (10 years 5 months)
Vendas, gestão de caixa e polivalência em loja.
Degrees, certifications, and relevant coursework
CFC, Sales Management
2005 - 2006
Completed a CFC in Sales Management at IFAGE in Geneva from 2005 to 2006.
CFC, Sales
2004 - 2005
Completed a CFC in Sales at IFAGE in Geneva from 2004 to 2005.
Formation, Tourism
2001 - 2002
Completed tourism training at École Le Jeune in Geneva from 2001 to 2002.
Software and tools used professionally
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