
Felipe Carneiro
@felipecarneiro1
I turn cultural insight and data into measurable creative campaigns.
What I'm looking for
I turn cultural insight and data into campaigns, content, and experiences that move audiences and business metrics. My work connects creative strategy, branding, marketing analytics, and video production.
At Grupo Indiana, I spearheaded a Generative AI corporate avatar initiative that scaled agile internal content production, while directing scripts, testing visual angles, and editing assets for institutional campaigns and events.
Previously, I analyzed consumer reviews and market trends at Varanda Burguer to shape messaging and promotional campaigns, and at Três Marias Comunicação I coordinated event production while building campaign reports and analytical dashboards. I’m deepening my data analysis practice to elevate stories, brands, and cultural products.
Experience
Work history, roles, and key accomplishments
Grupo Indiana is one of Brazil's largest multi-brand automotive dealership groups, based in Bahia
Spearheaded internal communications innovation by implementing a Generative AI corporate avatar, scaling agile production of campaigns and internal announcements.
Optimized end-to-end visual storytelling: from strategic scriptwriting to AI direction, testing and defining optimal angles and position
Varanda Burger is a Brazilian restaurant chain
Mapped consumer behavior through online review data analysis (Social Listening), converting customer feedback into actionable
enhancements for brand voice and messaging.
Conducted market trend and competitive research (Benchmarking) to guide creative ideation and scriptwriting, supporting new
promotional campaigns and high-retention hooks.
Managed
Trés Marias Comunicação is a Brazilian event production & communications agency
Coordinated production schedules and operational logistics for corporate promotional events, managing vendor deliverables to ensure high-standard brand activation execution.
Measured initial field campaign reach and impact to produce performance reports and analytical dashboards for client brands.
Structured campa
Education
Degrees, certifications, and relevant coursework
Universidade Federal da Bahia
Bacharelado, Communication And Cultural Manegement
2022 - 2026
During my Bachelor's in Communication (and Cultural Manegement) at UFBA, I navigated diverse areas: a growth guide for independent artists to scale their careers, a strategic communication plan for an organic food brand, an integrated arts festival, and a documentary on fashion and identity. Interdisciplinarity has always been the defining feature of my education.
A key turning point was the Commu
United Latino Students Association
Google Ads Creative Certification
Issued Sep 2026 · Expires Sep 2027
United Latino Students Association
Google Analytics Certification (2026)
Issued Aug 2026 · Expires Aug 2027
Enap - Escola Nacional de Administração Pública
Storytelling com dados
Issued Feb 2026
FGV Online
Introdução a ciência de dados
Issued Jan 2026
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Skills
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