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Octavio Castro

@octaviocastro

Marketing Analyst at Trio creating content strategies and campaigns across digital channels.

Brazil
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At Trio - Instituição de Pagamento, I planned and executed content strategy, managed the editorial calendar, and developed the brand’s digital positioning. I created content for the blog, social media, print materials, paid media campaigns, and institutional website pages.

At Banco Bari, I managed marketing projects and strategies aligned with commercial goals, coordinated social media channels and indicators, and managed communication campaigns through Marketing Cloud. I also worked with stakeholders, suppliers, and leadership.

Earlier, at Job Space Creative and Celero Automação Financeira, I planned content and managed social media for different segments, supporting campaigns and producing videos, email marketing, and landing pages. I hold a bachelor’s degree in Advertising and Propaganda from Centro Universitário Internacional UNINTER.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Centro Universitário Internacional UNINTER logoCU

Centro Universitário Internacional UNINTER

Bacharel, Publicidade e Propaganda

Bachelor's degree in Advertising and Propaganda from Centro Universitário Internacional UNINTER, completed in 2016.

PP

Portal Publicitário

Social Media 360º, Social Media

Completed the Social Media 360º course from Portal Publicitário.

RD Station logoRS

RD Station

Inbound Marketing, Marketing

Completed the Inbound Marketing course from RD Station.

RD Station logoRS

RD Station

Outbound Marketing, Marketing

Completed the Outbound Marketing course from RD Station.

Rock Content logoRC

Rock Content

Curso de Copywriting, Copywriting

Completed the Copywriting course from Rock Content.

MI

Mirago

Curso de Mídias Sociais, Mídias Sociais

Completed the Social Media course from Mirago.

Udemy logoUD

Udemy

Métricas e Relatórios de Mídias Sociais, Métricas e Relatórios de Mídias Sociais

Completed the Metrics and Social Media Reports course from Udemy.

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