At Brazino777 Brasil, I lead product strategy across acquisition and onboarding, gaming, payments, retention, and compliance. I improved registration conversion from 52% to 81% and KYC approval from 72% to 89%.
At Flutter Brazil, I led Betnacional’s identity, payments, and compliance platform, managing three cross-functional squads. I redesigned registration and KYC journeys, increasing registration conversion from 58% to 84% and reducing onboarding time by 45%.
At Itaú Unibanco, I built Itaú Shop from concept to launch, connecting a marketplace with the loyalty ecosystem. I introduced checkout flows supporting points, Pix, and cards, alongside personalized discovery and self-service support.
At Mercado Livre, I led Core Checkout and Developer Experience for Mercado Pago online payments across seven Latin American countries. Earlier, at Pismo, I led core banking work across transactions, ledger, chargebacks, and fund freezing, with a focus on resilience and regulatory compliance.
