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Felipe Alves Dourado

@felipealvesdourado

Revenue Manager at Pitaco rebuilding VIP loyalty journeys and bonus rules, with SQL and BigQuery from business design to production.

Brazil

Message

At Pitaco, I lead the Revenue area with a focus on the VIP program, including a full rebuild of the loyalty journey across tiers, entry criteria, cashback, benefits, and communication flows. I also oversee the bonus policy and manage a Key Account Manager team accountable for high-value revenue.

I led the response to bonus fraud and malicious-user abuse through risk analysis, loss containment, and eligibility-rule redesign. I take rules from business design through LLM-assisted impact analysis and calibration to production implementation, using SQL, BigQuery, and Airflow.

Before moving into Revenue management, I built Pitaco's OPEX budget with senior leadership and led a budget revision that delivered over R$7M in savings. Earlier, at iFood, I worked across Direct Marketing FP&A and Internal Controls; my background also includes data analysis at KPMG and legal work.

Experience

Work history, roles, and key accomplishments

Current

Revenue Manager (VIP & Loyalty)

Current

Pitaco

Mar 2026 - Present (8 months)

Leading the Revenue area with a focus on the VIP program, a segment accounting for 30–40% of the company's gross revenue, with direct ownership of the bonus policy and monthly distribution in the millions of reais. Full rebuild of the loyalty journey, covering tiers, entry criteria, cashback, always-on benefits and communication flows, deployed to production from rules designed and coded within t

FP&A Specialist

Pitaco

Sep 2025 - Mar 2026 (6 months)

Business Partner to the VIP vertical, progressively taking over management of the area I went on to lead as Revenue Manager. Took part in Key Account Manager hiring processes, built event sponsorship pricing models and structured the methodology that originated the company's loyalty program. Built the financial model for the initial structuring of the affiliate program, covering market acquisitio

Senior FP&A Analyst

Pitaco

Aug 2024 - Sep 2025 (1 year 1 month)

Built the company's OPEX budget with senior leadership, covering cost modeling, runway impact and budget-vs-actual tracking. Led the budget revision from the first to the second version, with adjustments negotiated with each area's leaders, delivering over R$7M in savings.

Full financial closings, accounting analyses, provisions and implementation of financial controls. Automated reporting for in

FP&A Analyst II

iFood

Jun 2023 - Aug 2024 (1 year 2 months)

Direct Marketing FP&A covering Loyalty, Ads and Growth. LTV/CAC and LTV/MUB analyses, cohorts for EBITDA, frequency, MUB and orders, product profitability and P&L review, using SQL and PySpark for closings and number validation. OKR and FCA-based management, with process improvements alongside business teams. Two merit cycles during the period, in 2023 and 2024.

Internal Controls Analyst II

iFood

Apr 2022 - May 2023 (1 year 1 month)

Automated continuous control monitoring through Celonis and development of the company's risk library based on ISO 31000 and COSO 2013. Operational maturity assessments, strategic risk assessments and partnership with the first line of defense on risk mitigation. Executive presentations in Portuguese and English to internal stakeholders and investors. Merit recognition in the first cycle after pro

Junior Internal Controls Analyst

iFood

Apr 2021 - Mar 2022 (11 months)

Process walkthroughs and BPMN documentation, Control Self-Assessment and risk and control matrices, including test of design (TOD) and test of effectiveness (TOE). Completeness and accuracy (C&A) analyses of revenue databases. Promoted to Analyst II within 12 months.

Junior Data Analyst

KPMG Brazil

Jun 2020 - Mar 2021 (9 months)

Power BI dashboards and analyses, data preparation in Excel and Power Query, detailed reporting and interviews with the analyzed population to validate findings.

Junior Training & Development Analyst

KPMG Brazil

Sep 2019 - May 2020 (8 months)

Rotation across teams, including translation and review of executive content in English, supplier negotiation, virtual training and webcast operations, and data analysis in Excel and Power BI.

Legal Intern

Jose Mentor E Perera Mello Advogados Associados

Aug 2017 - Aug 2019 (2 years)

Drafting of legal petitions and case management, including filings at courts and administrative bodies, the practical foundation of a legal background now applied to regulated environments.