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Fatima ShaikhFS
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Fatima Shaikh

@fatimashaikh

Senior Project Manager delivering digital transformation, CRM implementations, and agile cross-functional results across travel, healthcare, and Web3.

Pakistan
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What I'm looking for

I’m a results-driven Project Manager with experience leading digital, marketing, publishing, Web3, CRM, and travel-based projects across international markets. I specialize in transforming complex ideas into structured, scalable systems that deliver real impact.

I’m a results-oriented Senior Project Manager with 9+ years of experience leading cross-functional teams across healthcare, travel, digital marketing, SaaS, Web3, publishing, and CRM implementation projects. I drive complex initiatives from planning through execution, aligning global stakeholders to measurable business outcomes.

In my current role at Dawn Travels, I direct digital transformation across multiple travel and Umrah brands—leading website redevelopment, CRM planning, SEO restructuring, and operational improvement. I coordinate developers, marketers, sales, customer support, and business stakeholders, including a custom CRM implementation supporting 60,000+ customer records, and I set workflow governance using Notion and Trello to improve visibility and accountability.

Previously at Mask.IO, I coordinated Web3/Web4.0 product delivery with blockchain-integrated features, managing timelines, sprint execution, and roadmap alignment while partnering with UI/UX, development, and marketing teams. Earlier, at Patient Gain, I managed digital marketing operations for 30+ healthcare clients—owning SEO, paid advertising, lead generation, and reporting workflows that improved communication and retention.

Experience

Work history, roles, and key accomplishments

DT
Current

Senior Project Manager

Dawn Travels

Jan 2023 - Present (3 years 5 months)

Directed digital transformation across multiple travel and Umrah brands, leading website redevelopment and CRM planning. Planned and coordinated a custom CRM implementation to manage 60,000+ customer records and established workflow governance using Notion and Trello to improve visibility and accountability.

MA

Digital Project Manager

Mask.IO

Jan 2021 - Nov 2022 (1 year 10 months)

Led cross-functional coordination for a Hong Kong Web3 and NFT platform covering decentralized identity and digital asset engagement. Managed timelines, stakeholder communications, sprint execution, and product roadmap alignment while supporting UI/UX, development, and marketing for scalability and user acquisition.

PG

Senior Project Manager

Patient Gain

Feb 2020 - Oct 2021 (1 year 8 months)

Managed digital marketing operations for 30+ medical spa and healthcare clients across the United States, overseeing SEO, paid advertising, lead generation, and website optimization. Coordinated cross-functional execution and improved campaign organization and reporting workflows to enhance client communication and retention.

Education

Degrees, certifications, and relevant coursework

UC

University of Cambridge

Bachelor's Degree, English Language and Literature

2019 - 2021

Completed a Bachelor's degree in English Language and Literature at the University of Cambridge from April 2019 to April 2021.

University of Cambridge logoUC

University of Cambridge

A Level, English Language and Literature

2017 - 2019

Completed A Level studies in English Language and Literature at the University of Cambridge from February 2017 to November 2019.

Allama Iqbal Open University logoAU

Allama Iqbal Open University

Master's degree in Business Administration and Management, Business Administration and Management

Completed a Master’s in Business Administration and Management at Allama Iqbal Open University.

University of Cambridge logoUC

University of Cambridge

O Level, English Language and Literature

2014 - 2017

Completed O Level studies in English Language and Literature at the University of Cambridge from August 2014 to May 2017.

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