At HelloFresh SE, I led development of ML recommendations and product discovery improvements that raised average order rate by 1.5% in the US and Germany. I also reduced early-stage churn by 1% with a cold-start algorithm and led testing of recommendations across markets.
At Snapp! Express, I improved search conversion by 30% through typo tolerance, synonym support and relevance tuning. Across e-commerce, Q-commerce and travel, I’ve worked on personalization, customer journeys and booking experiences, connecting customer needs and funnel data with product strategy and delivery.
