At Shams Group – Hotels & Resorts, I drive digital marketing initiatives for multiple properties, aligning campaigns with corporate brand standards. Organic campaigns have achieved up to 89K+ views.
I run paid and organic campaigns across Meta, TikTok, and Google, and track KPIs and campaign ROI. I also monitor social channels, Tripadvisor, and Google Reviews as part of online reputation management.
At El Gala Tours, I designed B2C and B2B content strategies for premium travel packages and international hotel partnerships. I developed visual storytelling assets and copy that increased conversion rates and inbound sales inquiries.
Earlier, at Golden Park Hotel, I handled front desk operations and reservations using Opera PMS. I also functioned as Night Shift Manager, overseeing operational audits, team performance, and emergency protocols.

