Fairen Baker

Conducted homeowner interviews and presented key insights to C-suite executives to inform strategic design decisions. Partnered with content, art, and development teams to launch brand storytelling initiatives, developing new components and documentation for the design system.

Integrated product strategy with user experience principles to deliver user-centered B2B solutions. Managed the end-to-end UX process from discovery through prototyping and validation, ensuring adherence to WCAG 2.1 AA accessibility standards.

Directed UX and product strategy for a visual API builder, overseeing discovery, requirements definition, wireframing, and high-fidelity design. Collaborated with engineering, stakeholders, and leadership to define product roadmaps and ensure successful delivery.

Performed comprehensive accessibility audits, heuristic evaluations, and content reviews for diverse client websites. Developed wireframes and interactive prototypes based on data-driven insights and user research findings.

Established the design vision for Expedia's internal content management tool. Conducted user research with diverse stakeholders, collaborated with development and project management on feasibility and timelines, and validated concepts through usability testing.

Certified SAFe Agilist certification from Scaled Agile, completed in 2026.

Certified AI-Empowered SAFe Product Owner / Product Manager (POPM) certification from Scaled Agile, completed in 2026.

Certified Six Sigma Green Belt certification from MicroTrain, completed in 2026.

ChatGPT for Business: AI Productivity & Decision-Making certification from Cert Nexus, completed in 2026.

Master of Science in Human-Computer Interaction from DePaul University from 2017 to 2019.

Bachelor of Science in Anthropology from Michigan State University from 2009 to 2014.