Fahad Sohail

Develop and execute the Amazon marketplace strategy for APEXX, a UK-designed performance-eyewear brand expanding internationally. Supported the business in achieving £500,000 in first-year revenue and advise on listings, pricing, inventory, conversion and scalable multichannel growth.

Analyse Amazon and Walmart performance for 40+ brands, converting sales, compliance and brand-protection data into commercial recommendations. Helped multiple brands achieve at least 15% revenue growth through KPI analysis, executive reporting and data-led marketplace strategies.

Managed monthly Amazon advertising budgets of up to $70,000 for major consumer brands, including Pepsi. Reduced ACOS from 22% to 17% through campaign restructuring, keyword optimisation, A/B testing and continuous bid management.

Built and managed an e-commerce consulting operation delivering Amazon marketplace services through a distributed client-support team.

Led a 19-person international team across the Philippines, Israel and Romania, covering logistics, inventory, customer support and operational coordination. Managed FBA and 3PL forecasting and coordinated suppliers, freight forwarders and logistics partners to maintain reliable fulfilment.

Managed Seller Central operations, international logistics and inventory control from purchasing and contract manufacturing through warehousing and delivery. Oversaw US customs documentation, bonds, HS codes, suppliers, freight partners and 3PLs; developed forecasting, freight KPIs and standard operating procedures.

Continued managing the Harjula Imports brands following acquisition, owning Amazon FBA and Shopify performance across listings, pricing, advertising and content. Analysed revenue, margin, expenses, keyword rankings and organic-versus-paid sales to guide commercial strategy and marketplace growth.

Managed Amazon advertising and brand growth for Springee and Fresh & Lucky until the business was acquired by TCM. Owned Sponsored Products, Sponsored Brands, video and display advertising, listing optimisation, go-to-market activity and performance reporting.

Completed ACCA qualification in Accounting and Finance from London College of Accountancy, London, UK, from 2009 to 2011.

Earned Certified Accounting Technician (CAT) in Accounting from SKANS, Islamabad, Pakistan, from 2006 to 2008.