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Fadia Aboud

@fadiaaboud

Strategic communications manager across UAE and MENA who delivered 50+ campaigns and secured 300+ media placements and interviews.

United Arab Emirates

Message

At UAE Barq Media Production, I developed media concepts, institutional content, and proposal narratives for government and commercial projects. I used AI-assisted research and content ideation to shape concepts and clarify messages.

At Medrara (Marketing Agency), I led content, marketing, and communications strategy across UAE and MENA client accounts. SEO-led content and localized messaging increased organic performance for selected clients by 70%+.

As Managing Director at Publications Agency (PR and Corporate Communications), I led a regional strategic communications, PR, and content production agency. I delivered 50+ campaigns and advisory engagements and generated 300+ media placements and interviews.

At Mrsool App (KSA app launch in Egypt), I led PR, media relations, and strategic content for its Egypt market expansion. I also bring experience across journalism, television, and media, including 10,000+ published journalistic pieces and contributions to 1,500+ TV segments and reports.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Developer

Current

UAE Barq Media Production

Jan 2025 - Present (1 year 9 months)

Developed media concepts, institutional content, and proposal narratives for government and commercial media production projects in the UAE. Built program ideas, content frameworks, and communication angles aligned with client objectives and institutional positioning.

Media Concepts Institutional Content Proposal Writing Content Strategy AI Assisted Research Storytelling

Head of Communications and Outreach

U.S. Alumni Council

Jan 2022 - Dec 2025 (3 years 11 months)

Led communications, media relations, press releases, stakeholder engagement, and newsletter-led outreach to strengthen visibility and public diplomacy efforts. Rebranded the council newsletter and developed communication guidelines.

Communication Skills Media Relations Stakeholder Engagement Newsletters Public Diplomacy

Head of Media and Public Image

Rotary Cairo Elite Club

Jan 2020 - Dec 2025 (5 years 11 months)

Led PR, media strategy, journalist engagement, and public-facing messaging to support public image, partnerships, and visibility.

Public Relations Media Strategy Journalist Relationships Public Image

Content and Marketing Director

Medrara

Jan 2024 - Dec 2024 (11 months)

Led content, marketing, and communications strategy across multiple UAE and MENA client accounts. Increased organic performance for selected clients by 70%+ through stronger SEO-led content strategy and localized messaging.

Content Strategy SEO Marketing Communications AI assisted content Localization Lead Generation

Managing Director

Publications Agency

Jan 2020 - Dec 2023 (3 years 11 months)

Led a regional strategic communications, PR, and content production agency serving brands, founders, and organizations across MENA. Delivered 50+ campaigns and advisory engagements and generated 300+ media placements and interviews.

Strategic Communications Public Relations Media Relations Content Production Influencer campaigns Reputation Management

Senior PR and Content Manager

Mrsool App

Jan 2019 - Dec 2020 (1 year 11 months)

Led PR, media relations, and strategic content for Mrsool's Egypt market expansion. Contributed to achieving 1,000% of KPI targets by helping drive app downloads from 500 to over 100,000 in less than one year.

Public Relations Media Relations Content Strategy Influencer campaigns Reputation Management Crisis Communications

Editing Director

Al Sabah Newspaper

Held senior editorial leadership role at a newspaper, leading editorial initiatives that increased engagement by 200% and supported growth in advertising revenue and circulation.

Editorial Leadership Content Strategy Journalism Print media