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Sara SaberSS
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Sara Saber

@sarasaber1

Visibility Strategist advising global clients on brand positioning, with initiatives that grew revenue by up to 35%.

United Arab Emirates
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As an independent Strategic Communications & Branding Advisor, I led brand development initiatives that positioned client corporations and executive leaders as global market authorities. These initiatives contributed to revenue growth of up to 35% and supported launches into three new international markets.

At Abu Dhabi Airports, I developed corporate narratives across global channels and led ESG campaigns that strengthened brand trust. Earlier, at P&O Maritime (DP World Group), I helped reposition the brand around sustainability and developed communications playbooks that reduced strategic crisis response times by 50%.

Experience

Work history, roles, and key accomplishments

SS
Current

Independent Consultant

Sara Saber

Jan 2023 - Present (3 years 9 months)

Led 5+ high-impact brand development initiatives that positioned client corporations and executive leaders as global market authorities, directly accelerating client revenue growth by up to 35% and successfully launching operations into 3 new international markets. Designed and executed 7+ targeted go-to-market (GTM) messaging systems, securing a 40% increase in brand visibility and driving 25% gr

AA

Senior Communications Manager

Abu Dhabi Airports

Jan 2019 - Dec 2023 (4 years 11 months)

Developed and deployed cohesive strategic corporate narratives across 8+ global channels, supporting international positioning priorities and improving global brand sentiment by 28%. Spearheaded high-visibility ESG and sustainability-focused campaigns that strengthened brand trust and secured 5 major global sustainability coverages.

BT

Marketing and Communications Manager

BMG Media (Baynounah TV)

Jan 2017 - Dec 2019 (2 years 11 months)

Conceptualized and executed multi-channel digital marketing campaigns that drove brand awareness, achieving 200% ROI on digital campaigns and boosting program sponsorship revenue by 20%. Designed and executed TTL marketing strategies that directly supported the sales cycle and accelerated viewership growth, driving monthly viewership up by 30%.

PG

Operations Admin & Communications Lead

P&O Maritime (DP World Group)

Jan 2011 - Dec 2016 (5 years 11 months)

Spearheaded a comprehensive corporate repositioning campaign, successfully transforming the brand into a purpose-driven marine and logistics leader with a clear sustainability narrative and driving a 15% increase in positive media sentiment. Built and executed a unified corporate brand identity system across 6+ global offices, reducing marketing asset turnaround times by 20%.

II

Marketing Manager

Institute of European Education (IEE)

Jan 2008 - Dec 2010 (2 years 11 months)

Managed marketing activities for the Institute of European Education in Dubai, UAE.

EA

Senior Services Specialist

Egyptian Exporters Association

Jan 2006 - Dec 2008 (2 years 11 months)

Provided senior services support at the Egyptian Exporters Association in Cairo, Egypt.

Education

Degrees, certifications, and relevant coursework

Murdoch University logoMU

Murdoch University

MBA, Business Management

Pursued an MBA in Business Management at Murdoch University in Perth, Australia.

Cairo University logoCU

Cairo University

Bachelor of Arts, English Language & Literature

Earned a Bachelor of Arts in English Language & Literature from Cairo University in Cairo, Egypt.

Tech stack

Software and tools used professionally

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