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Shermin McEvoy

@sherminmcevoy

Message

I lead dignified storytelling, global campaigns, and strategic communications for social impact.

United Arab Emirates

Message

I'm currently Director of Communications & Marketing at Dubai Cares, where I lead communications and marketing for a global education-focused organization.

Previously, I advised the Chief Executive Officer at Dubai Cares, steering strategic initiatives and representing the organization on committees and working groups. I also served as Deputy Commissioner General for Dubai Cares at Expo 2020 Dubai, overseeing the design, production, and operations of its engagement and initiatives.

Through Dignified Storytelling, I shape global narratives rooted in respect, transparency, and social responsibility, advancing its principles through transformative initiatives.

Across 19 years in the Middle East, I've led marketing communications, public relations, reputation management, strategic partnerships, and global campaigns for organizations including Averda, Emaar Industries & Investments, and Orient Planet.

Experience

Work history, roles, and key accomplishments

Current

Director of Communications & Marketing

Current

Dubai Cares

Jan 2024 - Present (2 years 8 months)

Leading communications and marketing strategies as Director, shaping global narratives and driving transformative initiatives.

Current

Director

Current

Dignified Storytelling

Jan 2020 - Present (6 years 8 months)

Played a pivotal role in shaping a global narrative that is rooted in respect, transparency, and social responsibility. This transformative initiative has evolved under my leadership, marked by significant achievements and a commitment to advancing the Principles of Dignified Storytelling.

Marketing Communications Advisor

Dubai Cares

Jul 2020 - Jan 2024 (3 years 6 months)

As a seasoned professional with a rich background in Communications and Marketing, I transitioned into the role of Communications & Marketing Advisor at Dubai Cares in September 2020. Leveraging my seven-year tenure as the Director of Communications & Marketing, I assumed the pivotal role of Advisor to the Chief Executive Officer. In this influential position, I have been bringing a wealth of expe

Deputy Commissioner General, Dubai Cares at Expo 2020 Dubai

Dubai Cares

Jan 2020 - Nov 2022 (2 years 10 months)

Spearheaded a multifaceted portfolio, focusing on the design, production, and operational intricacies of Dubai Cares' engagement and initiatives at the prestigious event.

Communications Manager

Averda

Apr 2009 - Apr 2010 (1 year)

Took on the multifaceted role of managing public, media, and community relations, overseeing reputation and issues management, and coordinating advertising activities.