Looking for a job

Ezra Kiggundu

@ezrakiggundu

Growth leader at Outer Growth Agency who scaled Ms Hair to seven-figure revenue and improved ROAS 22% across DTC campaigns.

United Kingdom

Message

At Outer Growth Agency, I own growth as a commercial P&L for a portfolio of DTC clients, pacing paid media budgets against CAC, MER, and payback guardrails. I improved ROAS by 22% and reduced CPA by 18% across Meta, Google Ads, and TikTok Ads.

I co-founded Ms Hair and scaled the DTC health and beauty brand from launch to seven-figure annual revenue, owning its online P&L. I reduced CAC by 27% and grew repeat-purchase rate by 19% through performance marketing and Klaviyo lifecycle automation.

I’ve also built full-funnel reporting with GA4 and Triple Whale, and used CRO and A/B testing to improve site conversion and AOV. Earlier, at UBS Investment Bank via SKT Consulting, I coordinated delivery of a transformation programme and built a Business Continuity Policy Framework.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Outer Growth Agency

Dec 2024 - Present (1 year 11 months)

Own growth as a commercial P&L for a portfolio of DTC clients, pacing £100k+ monthly spend to CAC, MER and payback guardrails. Increased ROAS by 22% and reduced CPA by 18% by rebuilding campaign structure across Meta, Google Ads and TikTok Ads.

Meta Ads Google Ads TikTokAds GA4 TripleWhale CRO AI assisted Testing Pacing CAC MER ROAS CPA

Co-Founder & E-commerce Director

Ms Hair

Mar 2016 - Nov 2024 (8 years 8 months)

Co-founded and scaled a DTC health and beauty brand from launch to seven-figure annual revenue, owning the full online P&L. Reduced CAC by 27% and grew LTV:CAC by lifting repeat-purchase rate 19% through Klaviyo lifecycle automation.