Looking for a job

Wiktoria Ryczko

@wiktoriaryczko

Marketing Manager who led BeCOMFit’s strategy and campaigns, contributing to 7.33x Meta ROAS and year-on-year business growth.

Ireland

Message

At BeCOMFit Ltd., I owned and led the overall marketing strategy for a subscription-based fitness and nutrition brand. I developed integrated campaigns across social media, paid advertising, email and content, and launched a customer challenge that supported year-on-year business growth.

I led social media and content strategy, contributing to 7M+ organic impressions, and collaborated on paid campaigns that achieved up to 7.33x ROAS. I also worked with the app development team to improve website and digital platform experiences using customer surveys, market insights and performance data.

As a Content Creator & Brand Collaborator, I built and managed a personal digital brand with 100K+ Instagram followers and 40K+ TikTok followers. I’ve partnered with brands including Women's Best, Alphalete, PrettyLittleThing, JD Sports, HelloFresh and Emma Sleep, creating content from concept through publishing and performance analysis.

Experience

Work history, roles, and key accomplishments

Current

Content Creator & Brand Collaborator

Current

Self-Employed

Jan 2018 - Present (8 years 9 months)

Built and managed a personal digital brand, growing an engaged community of 100K+ Instagram followers and 40K+ TikTok followers through consistent content strategy and audience engagement. Partnered with international brands including Women's Best, Alphalete, PrettyLittleThing, JD Sports, HelloFresh, and Emma Sleep.

Content Strategy Audience Engagement Brand Partnerships Content Production Video Editing Performance Analysis Instagram TikTok

Marketing Manager

BeCOMFit Ltd.

Nov 2022 - Jun 2026 (3 years 7 months)

Owned and led the overall marketing strategy for a subscription-based fitness and nutrition brand, aligning marketing initiatives with customer acquisition, retention, and business objectives. Independently developed and executed integrated campaigns across social media, paid advertising, email, content, and digital channels.

Marketing Strategy Campaign Management Social Media Paid Advertising Email Marketing Content Marketing SEO Customer Research Stakeholder Management Performance Analysis Budget Management Team Leadership

Social Media Manager

Sisu Clinic

Jun 2022 - Nov 2022 (5 months)

Developed and executed organic social media strategies across Instagram, Facebook, and TikTok, creating engaging content aligned with brand objectives. Contributed to 20K+ organic follower growth and managed influencer collaborations across Ireland, the UK, and the US.

Social Media Strategy Content Creation Instagram Facebook TikTok Influencer Marketing Phorest CRM Audience Segmentation Performance Analysis

Marketing Executive

Sisu Clinic

Aug 2020 - Jun 2022 (1 year 10 months)

Developed and optimised SEO-focused website and blog content, aligning editorial topics with customer search intent to improve organic visibility. Supported integrated digital marketing campaigns across content, social media, and brand communications.

SEO Content Marketing Digital Marketing Campaign Management Brand Communications