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Ana Beatriz Praia

@anabeatrizpraia

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Experienced UX Researcher specializing in qualitative methodologies and user behavior.

Brazil

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What I'm looking for

I am looking for a role that values user-centered design, offers opportunities for growth, and allows me to lead impactful research projects.

I am an experienced UX Researcher with over 7 years of research experience, including 3 years dedicated to UX. My expertise lies in qualitative methodologies, usability testing, and user behavior analysis, which I leverage to drive product improvements. I have a proven ability to independently lead research projects from planning to insight delivery, ensuring that user needs are at the forefront of product design.

Throughout my career, I have worked with global tech clients, conducting in-depth interviews and usability tests to deliver actionable insights. My role as a Senior User Researcher at Wolters Kluwer involved leading UX research in Brazil, where I designed and executed a research roadmap that identified high-impact initiatives across multiple products. I am committed to human-centered design and optimizing user experiences through data-driven insights.

Experience

Work history, roles, and key accomplishments

Current

In-Market UX Researcher

Current

Applause

Mar 2024 - Present (1 year 4 months)

- Conducted UX research for global tech clients, applying usability tests, A/B tests, and in-depth interviews.
- Translated research materials, ensuring cultural and linguistic accuracy in English and Portuguese.
- Delivered actionable insights through qualitative analysis, improving product experiences for Brazilian
users.

Research Moderator Qualitative Research Usability Testing Usability Studies User Research

Senior User Researcher

Wolters Kluwer

Jul 2024 - Feb 2025 (7 months)

- Led UX research in Brazil, driving strategic product insights through discovery studies and benchmarking.
- Designed and executed a research roadmap identifying 13 high-impact initiatives across five products.
- Conducted competitive analysis of seven scientific database platforms, generating key stakeholder
insights.

Discovery Research Methodologies Research Analysis Benchmarking Competitive Analysis

User Experience Researcher

Hospital Israelita Albert Einstein

Jan 2023 - Jul 2024 (1 year 6 months)

- Led UX research for AI-driven digital products, focusing on discovery, usability, and benchmarking.
- Conducted in-depth interviews with 30+ users, generating personas and journey maps.
- Provided insights that shaped the redesign of an e-learning platform with 300,000+ users.
- Executed research that led to three AI-powered solutions optimizing internal operations.

Research Methodologies Research Analysis Benchmarking Qualitative Research Quantitative Research Research Management Research Design Research And Analysis User Experience User Experience Design User Research Usability Testing Usability Usability Studies

UX Researcher

Insidelink

Sep 2022 - Dec 2022 (3 months)

- Led research for a four-month Design System improvement project at a financial services company overseeing planning, analysis, and knowledge management.
- Analyzed data from 27 remote interviews with stakeholders and team members to diagnose UX issues and recommend improvements.
- Delivered a diagnostic report that informed the redesign of the company’s Design System.

Research Analysis Qualitative Research Quantitative Research Research Management User Experience User Research Data Analysis

Local UX Research Consultant

Solo Research Lab

Mar 2022 - Sep 2022 (6 months)

- Conducted UX research for global tech companies, supporting localized product enhancements.
- Managed user interviews, diary studies, usability testing, and A/B tests.
- Led 10+ research projects for major clients like Meta and Google, delivering insights that shaped product decisions.
- Conducted research with 100+ participants, providing comprehensive behavior insights.

Research Analysis Qualitative Research Quantitative Research Research Management User Experience User Research Data Analysis Usability Studies Usability Testing Moderator

Master’s Research Fellow

University of São Paulo (USP)

Jan 2020 - Mar 2022 (2 years 2 months)

- Led research to develop a probiotic beverage, including consumer testing with 100+ participants.
- Applied scientific research methodologies to evaluate product feasibility and market potential.
- Provided research support to the team, assisting in subsequent similar projects.
- Published two peer-reviewed research papers on food product innovation.

Research Analysis Quantitative Research Research Management Data Analysis Product Development