Social Media Manager
Managed the Violy(@一起练琴) WeChat Channels account, including topic planning, filming, editing, and publishing.
Grew the account’s follower from 520K to over 1 million.
Artist Relations & Editorial Content
Collaborated with internationally recognized classical musicians and professors, independently managing outreach, guest coordination, interview planning, scriptwriting, and editorial production for Violy (official WeChat account, @一起练琴).
Produced multiple long-form interview articles with over 5,000 reads each.
Livestream Commerce
Planned and executed major annual livestream sales campaigns, including 6.18 and 11.11 promotions(Chinese largest online shopping events).
Managed the full livestream workflow, including product selection strategy, pricing structure, directing, and on-stream support.
Achieved a highest single-session GMV of RMB 380K, with cumulative sales exceeding RMB 1.4 million.
AI-Driven Educational Content Production
Designed and generated music-themed video content using AI tools.
Built and scaled AI-assisted content workflows for a children’s music learning app (ages 5–12), producing 120 interactive stories.
Created AI-generated background music for in-app story.
Interests
Film, literature, classical music
