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Eva Gupta

@evagupta

Social Commerce Manager at Pattern who drove 360% GMV growth for a stagnant brand in two months through TikTok Shop creator strategy.

India

Message

At Pattern, I manage affiliate marketing programs for brands including Philips, Vital Proteins, and Fenty Beauty, from creator recruitment and briefing through performance tracking and reporting. These programs have resulted in a 50% client renewal rate.

I also manage creator-driven brand event operations and build creator partnership pipelines across Beauty, Health, and Fashion. I source and vet 5,000–18,000+ creators per campaign and maintain tracking systems for 1,000+ active affiliates.

At Pattern, where I started as a Management Intern, I generated 360% GMV growth for a previously stagnant brand within two months. Earlier, as a Management Trainee (Sales) at University Living, I secured eight confirmed bookings in a single day.

Experience

Work history, roles, and key accomplishments

Current

Project Associate

Current

Pattern

Jul 2025 - Present (1 year 3 months)

Recruited by the Director of Social Commerce to manage multiple brand affiliate marketing programs end-to-end, including creator recruitment, performance tracking, and reporting. Led backend operations for creator-driven brand events and maintained creator partnership pipelines across Beauty, Health, and Fashion verticals.

TikTok Shop Affiliate Marketing Creator Partnerships Influencer Marketing GMV Growth Performance Marketing KPI Tracking Data Analysis Euka Fastmoss Current Hub Lark Google Sheets Discord Canva Wix

Management Intern

Pattern

Jan 2025 - Jun 2026 (1 year 5 months)

Generated 360% GMV growth for a stagnant brand within two months, earning recognition from the Director of Social Commerce. Onboarded creators to TikTok Shop affiliate campaigns and contributed to creator segmentation and performance reporting.

TikTok Shop Affiliate Marketing Creator Onboarding and Training Data Analysis Euka Lark Google Sheets

Management Trainee (Sales)

University Living

Apr 2024 - Jul 2024 (3 months)

Drove student accommodation bookings through direct sales, engaging and converting international clients. Secured 8 confirmed bookings in a single day, a record surpassing all senior team members.

Sales Negotiation Customer Relationship Management Cross Cultural Communication

Social Media Marketing Intern

GPC Alour

Nov 2020 - Dec 2020 (1 month)

Executed Social Media Optimization strategies to grow organic reach and engagement across institutional channels. Created and scheduled content aligned with brand guidelines.

Social Media Marketing Content Creation Social Media Optimization