Parul Kaul

I’m a creator marketing and brand partnerships professional with 6+ years of experience, including 2+ years leading global influencer marketing and creator partnerships for a fast-growing D2C fashion brand. I bring both the brand and creator perspective to partnerships that feel authentic and still deliver measurable business outcomes.

In my current role, I built and managed a global creator ecosystem of 2,000+ influencers across India, the US, UK, and UAE. I manage 200+ creator collaborations monthly end-to-end—creator discovery, outreach, negotiation, contracts, product seeding, briefing, approvals, publishing, reporting, and ongoing campaign optimization—while tracking engagement, reach, conversions, ROI, and creator performance.

I focus heavily on creator operations and performance reporting, using dashboards and campaign analytics to improve future partnerships. I also ensure compliance through creator compliance, creator contracts, and FTC disclosure guidelines for sponsored collaborations, while leveraging tools and workflows (including Upfluence, Refersion, Shopify, SFCC, Google Sheets, and ChatGPT) to improve efficiency across discovery, planning, outreach, reporting, and automation.

I’ve also led and mentored an 8-member Creator Partnerships team, improving outreach efficiency, execution accuracy, reporting quality, and overall creator experience. Beyond creator partnerships, I support PR placements across Vogue India, Elle, Grazia, Femina, Business Standard, and The Tribune, and I’ve previously worked in digital marketing, quality analysis, and market research.