Esther kuria

I’m a results-driven Marketing Coordinator and CRM Administrator with experience executing marketing campaigns, administering CRM databases, and driving customer engagement through segmentation and targeted messaging. I enjoy connecting marketing activity to measurable outcomes like retention, conversion, and lead quality.

In my recent role at APEX COLLECTIONS LIMITED (2020–2022), I coordinated multi-channel marketing campaigns, kept CRM records accurate and compliant, and built segmentation strategies to improve targeting. I monitored performance, produced detailed reports with actionable recommendations, and supported sales by managing lead distribution and tracking customer interactions.

My work has translated into clear impact: I increased customer engagement by 25% through targeted CRM campaigns and customer segmentation. I also generated CRM dashboards and reports for management decision-making, collaborated with internal teams to improve customer retention and satisfaction, and created/scheduled email marketing campaigns through CRM and marketing automation platforms.

Before that, as a Marketing Assistant at Nevin Digital Marketing Agency (2023–2025), I supported planning and execution across digital and traditional channels, maintained customer databases, and contributed to performance tracking and reporting. I contributed to a 15% increase in qualified leads through coordinated digital marketing campaigns, and I’ve consistently focused on automation and efficiency—developing automated reporting processes that reduced manual effort.