Eric Robertson

Prospects and qualifies consumer brands for creator-led organic content services, targeting decision-makers through cold email, LinkedIn, and Instagram. Builds focused lead lists and manages outreach status, follow-up, and meeting handoff across the sales pipeline.

Built a creator network of 50+ and packaged campaign options for 5, 10, or 20+ creators, translating brand goals into a clear sourcing and production solution. Secured the agency's first paid multi-creator campaign for up to 40 creators while tracking leads, proposals, deal stages, and next steps in a CRM.

Built and monetized e-commerce campaigns that increased Shopify sales 60%, raised site traffic more than 600%, and generated $1,000 profit on a $3 product in one month.

Supported customer-acquisition strategy across Google, Meta, and TikTok, translating business goals into audience, budget, placement, and channel decisions. Partnered with stakeholders to monitor performance and adjust campaigns based on customer response, engagement, and acquisition goals.

Managed revenue-focused client campaigns across Amazon, Google, Meta, and Bing; helped drive a 1,300% year-over-year increase in Prime Day revenue. Audited accounts, identified growth opportunities, and turned performance data into practical recommendations for clients and cross-functional teams.

Supported approximately 15 client accounts, including Nestle, G-Star, and Fujitsu; helped increase Amazon ROAS from $4 to $30+ and Google conversions by more than 100% in one month.

Handled inbound service calls and warm outbound outreach, diagnosed needs, explained available options, and supported customer retention.

Cold-called customers regarding past-due accounts, handled objections, negotiated payment commitments, and maintained control of difficult conversations through a clear next step.

Pursued a Bachelor's Degree in Audio Engineering.

Completed the Digital Marketing Accelerator program.