Looking for a job

Erick Li

@erickli

Turnaround product leader who also runs engineering — 14 years building consumer platforms across SE Asia, from seed-stage to 6-country regional.

Indonesia

Message

What I'm looking for

Head of Product, CPO, Director PM, or VP Product — also open to CTO/VP Tech. International remote or Jakarta/Tangerang-based. Seed to growth-stage with product-led cultures. I build teams and systems that make great products possible.

Product and technology leader with 14 years building consumer platforms across Southeast Asia. I've held CPO, VP of Tech, and CTO roles at companies spanning media, healthcare, e-commerce, and fintech. My work sits at the intersection of product strategy, engineering leadership, and organizational culture — I don't just ship products, I build the teams and systems that make great products possible.

I've built product organizations from scratch (Lababook, seed stage with 2 engineers) and led 60+ person teams through cost restructuring without losing operational quality. At Parentinc, I drove data-driven growth (CTR +18%, margins 40-50% → 70%+, 10x returning visitors in a Vietnam turnaround). At SehatQ, I established OKR frameworks that drove achievement from 50% to 80% consistently. I've coached engineers into leadership roles and built cultures grounded in psychological safety and ownership.

I'm looking for Head of Product, CPO, Director of Product Management, or VP Product roles at consumer platforms, marketplaces, healthcare, fintech, or e-commerce. Open to international remote or Jakarta/Tangerang-based roles. I'm also open to tech leadership roles at the right company

Experience

Work history, roles, and key accomplishments

Regional VP of Tech

Parentinc

Aug 2025 - May 2026 (9 months)

Inherited a 60-person engineering org reduced to 7 through cost restructuring; maintained full 6-country platform operations, cutting critical-bug SLA from 2 weeks to 1 day and reducing server costs by up to 53%.

Architecture Audit GA4 Technical Debt Prioritization Microservices AI assisted Development Team Restructuring

Interim CPO & CTO

Parentinc

Jul 2024 - May 2026 (1 year 10 months)

Served on the CEO Office as the most senior tech-product strategist, leading 6-market strategic initiatives and driving alignment across Product, Tech, and Business.

Monetization Strategy strategic initiatives Cross functional Leadership

Vietnam Growth Lead

Parentinc

May 2025 - Oct 2025 (5 months)

Diagnosed a declining engagement model and executed a strategic content pivot, growing returning visitors 10x and lifting engagement rate by 100%+.

Content Strategy Engagement Optimization Market Turnaround

Head of Growth ID - TheAsianParent

Parentinc

Jul 2024 - Jul 2025 (1 year)

Lifted client campaign profit margins from 40-50% to 70%+ by designing referral and rewards systems for a 1M+ mom community, and contained yearly traffic decline to <5% against a 42%+ industry collapse.

Growth Strategy Referral Systems A B Testing Content Strategy Ad Optimization

Head of Strategy

PT SehatQ Harsana Emedika

Sep 2022 - Jun 2023 (9 months)

Drove OKR achievement from 50-60% to 80% consistently, cut overhead costs by 10%, and led AI integration across Content and SEO that automated SEO audits from 1 week to 2 days.

OKR Framework Operational Restructuring AI Integration SEO Automation

B2C CPO (Product Lead)

PT SehatQ Harsana Emedika

Aug 2021 - Aug 2022 (1 year)

Drove a 15% improvement in session time and retention by introducing structured problem framing, and raised HR employee happiness survey scores from 40% to 78% within 6 months.

Product Management User Feedback Team Motivation Retention

Chief Product Officer / Product Guy

PT Laba Kisah Karunia

Jun 2020 - Aug 2021 (1 year 2 months)

Defined and executed product vision, roadmap, and UX architecture from scratch as a solo product leader, building a financial literacy and bookkeeping platform for Indonesian MSMEs.

Product Vision UX Architecture Agile Rituals Loan Facilitation

Chief Technology Officer

CIAYO Corp.

Jan 2019 - Apr 2020 (1 year 3 months)

Grew app revenue from $0 to $100k in 2019 and $110k+ in Q1 2020, directed infrastructure overhaul cutting server crashes and API response times, and introduced structured prioritization raising impactful delivery output by 80%.

Monetization Infrastructure Overhaul Prioritization frameworks SaaS Optimization

Co-Founder & Head of User Experience

CIAYO Corp.

Apr 2015 - Aug 2019 (4 years 4 months)

Delivered a new product within 3 months in 2017, maintaining 80%+ user satisfaction, and built features that scaled as a hands-on founder including a comic scheduling system and community platform.

Product Development User Experience Community Platform Monetization Research

System Analyst

Pelican Hotel Solution

Apr 2012 - Apr 2015 (3 years)

Launched the core Booking Engine of a SE Asia online hotel booking platform within one year, serving 100+ hotels across Southeast Asia.

Booking Engine System Analysis Platform Development

Education

Degrees, certifications, and relevant coursework

University of Technology Sydney

Master of Information Technology, Information Technology

Completed a Master of Information Technology in Information Technology at the University of Technology Sydney in 2011.

FH Südwestfalen (FH Soest)

Diplom-Ingenieur, Electrical Engineering

Earned a Diplom-Ingenieur in Electrical Engineering from FH Südwestfalen (FH Soest) in 2008, as part of a dual-degree program with Swiss German University.