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Eric Jeffay

@ericjeffay

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Business analyst building structured market-entry research and campaign performance reports in independent projects.

Canada

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What I'm looking for

I’m looking for internships or junior full-time roles in business analysis and commercial operations. I’m keen to learn Salesforce and LIMS tools.

For my Spain market research project, I built a study of the drinking fountains and public showers market, mapping regulations from EU law to Spanish and municipal rules. I checked sources against BOE and EUR-Lex and verified 11 manufacturers against CNAE codes, factory addresses, and official filings.

I turned the research into an Excel workbook with cross-referenced tabs and formula-based navigation, plus a segment matrix covering pricing tiers and procurement patterns. The analysis ended with market-entry conclusions.

In a separate campaign analysis, I benchmarked 250+ paid and organic campaigns using CTR, CPC, CPA, and CVR. I also compared six email marketing platforms and built a competitor matrix to support positioning or market-entry decisions.

Experience

Work history, roles, and key accomplishments

Email Platforms

Independent Project

Jan 2025 - Present (1 year 10 months)

Compared pricing, free-tier features, audience positioning, and differentiators across 6 email marketing tools. Built a competitor matrix to expose differentiation gaps.

Competitive Intelligence Market Research Email Marketing Data Analysis

Spain Market Research

Independent Project

Jan 2025 - Present (1 year 10 months)

Built a three-layer study on Spain's market for drinking fountains and public showers, covering regulation, competitors, and segments. Produced a segment matrix, pricing tiers, and an organized Excel workbook.

Regulatory research Market Analysis Competitive Analysis Excel Data organization

Campaign Performance

Independent Project

Jan 2025 - Present (1 year 10 months)

Analyzed 250+ paid and organic campaigns, benchmarking CTR, CPC, CPA, and CVR. Cleaned and structured raw data in Google Sheets with pivot tables, XLOOKUP, and conditional logic.

Google Sheets Pivot Tables XLOOKUP Data Cleaning Benchmarking Marketing Analytics

Education

Degrees, certifications, and relevant coursework

Alanya University

Bachelor of Tourism Management, Tourism Management

2024 -

Pursuing a Bachelor of Tourism Management, currently in the third year. Coursework includes Marketing, Business Economics, Consumer Behavior, and Customer Relationship Management.