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Emma SmithES
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Emma Smith

@emmasmith3

I build AI-enabled SaaS support operations that scale customer outcomes.

United Kingdom
Message

At Enthuse, I lead Support and Onboarding for a digital fundraising SaaS platform, spanning implementation, payments, integrations, incident response and service improvement. I transformed CSAT from approximately 40% to 97%, sustaining above 95% for more than three and a half years.

I designed and governed Capi, an Intercom-powered AI support assistant recognised in Intercom’s global top five, achieving a 97% answer rate and 70%+ Messenger deflection. I also redesigned onboarding to reduce customers failing to reach transaction-processing completion by 60%, while building a blended support operation and developing frontline agents into Level 3 managers.

Previously, at GivePenny, I built the customer operating model across partnerships, onboarding, support, success and account management while helping scale the business through its exit to Enthuse. I turn customer evidence into practical action across Product, Engineering, Customer Success and leadership.

Experience

Work history, roles, and key accomplishments

EN
Current

Head of Support and Onboarding

Enthuse

Jan 2022 - Present (4 years 7 months)

Leads Support and Onboarding for a fundraising SaaS platform, owning service performance, AI-assisted support, onboarding delivery, escalations, incident response, knowledge, outsourced support, operational reporting, and cross-functional service improvement. Transformed CSAT from approximately 40% to 97% and sustained above 95% for over three and a half years.

GI

Head of Partnerships

GivePenny

Jan 2020 - Dec 2022 (2 years 11 months)

First employee outside the founding team, holding broad commercial and operational ownership across partnerships, customer success, onboarding, support, account management, product feedback, and process design. Helped scale the company from early-stage startup through successful exit to Enthuse, contributing to approximately £3.5m in revenue during a two-year tenure.

Education

Degrees, certifications, and relevant coursework

Solent University logoSU

Solent University

Bachelor of Arts, Arts

Earned a Bachelor of Arts with Honours from Solent University.

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