Emily Cartafalsa
@emilycartafalsa
I build B2B SaaS products that increase ARR, adoption, and customer satisfaction.
United StatesWhat I'm looking for
At SiteZeus, I lead B2B SaaS product discovery through launch, turning user interviews and product analytics into feature updates that increased product NPS by 16 points. I launched Impact Analytics, increasing ARR by 15% and product stickiness by 8% after launch.
I own product strategy, roadmaps, requirements, and backlog prioritization across engineering, design, data science, Marketing, Customer Success, and Support. I use a Value vs. Effort framework to communicate trade-offs, demonstrate ROI, and align leadership around scope and priorities.
Earlier at SiteZeus, I built proof-of-concept solutions, led technical demos and discovery sessions, and translated customer feedback into prioritized product requests. I also use AI tools to synthesize feedback, draft requirements, and iterate on prototypes faster.
Experience
Work history, roles, and key accomplishments
Senior Product Owner
SiteZeus
Apr 2022 - Present (4 years 5 months)
Owned end-to-end product discovery and development, translating user interviews and analytics into feature updates that drove a 16-point NPS increase. Led launches like Impact Analytics, increasing ARR by 15% and product stickiness by 8%.
Education
Degrees, certifications, and relevant coursework
The University of Tampa
Bachelor of Science, Financial Enterprise Systems
Bachelor of Science in Financial Enterprise Systems with a minor in Business Analytics.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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