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Ira Barvinska

@irabarvinska

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Senior Media Buyer at Marketly Digital scaling Meta and Google Ads for healthcare campaigns with CPL below $40.

Ukraine

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At Marketly Digital, I scale Meta and Google Ads for dental and healthcare DTC campaigns, achieving CPL below $40 and CTR above 1.5%. I also reduced CPL by 30% through ad testing, creative iteration, and audience segmentation.

I built campaign frameworks for ad testing, nurture sequences, and evergreen copy, and scalable funnels using lead forms, quizzes, and landing pages. I adapt campaigns to regulated healthcare environments and lead creative testing workshops with internal and client teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Marketly Digital

Nov 2023 - Present (3 years)

Scaled Meta and Google Ads accounts profitably, achieving CPL under $40 and CTR above 1.5% for patient acquisition. Architected campaign frameworks and funnels, reducing CPL by 30% through rigorous testing and audience segmentation.

Meta Ads Google Ads Campaign Architecture A B Testing Audience Segmentation Creative Testing Funnel Design Healthcare Marketing Compliance

Media Buyer

Symphony Agency

Apr 2023 - Mar 2024 (11 months)

Scaled Meta campaigns from test budgets to sustainable profitable spend while maintaining strong ROAS. Applied A/B testing and rapid iteration frameworks to creatives, landing pages, and ad copy, improving CTR and conversion rate.

Meta Ads A B Testing Pacing Forecasting Data driven optimization

Digital Marketing Manager

Luxledlicht

Oct 2021 - Jan 2023 (1 year 3 months)

Executed integrated campaigns across Facebook, Google, YouTube, and Pinterest, growing website traffic by 50% and sales revenue by 25% within six months. Oversaw media planning and budget allocation, achieving a 30% decrease in CPA.

Facebook Ads Google Ads YouTube Ads Pinterest Ads Media Planning Budget allocation ROI Optimization

Digital Marketing Manager

Proof Systems

Sep 2019 - Jul 2021 (1 year 10 months)

Scaled paid acquisition campaigns on Meta, Google, and Twitter Ads, achieving a 40% increase in conversion rates and a 20% decrease in CPC. Collaborated with clients to align budget and strategy, achieving a 95% client retention rate.

Meta Ads Google Ads Twitter Ads Client Management Budget Alignment Reporting