Victor Katerynych

I’m a Senior Native Media Buyer focused on planning, launching, optimizing, and scaling performance-driven native advertising campaigns with a true owner mindset. I take full ownership of budgets, creatives, funnels, and profitability, prioritizing long-term ROI over short-term wins.

In my current role, I’ve managed and scaled native advertising campaigns with total spend exceeding $40M USD across Taboola, Outbrain, Revcontent, Yahoo Native, LiveIntent, and SmartNews. I’ve operated at $500K–$800K average monthly spend, with the ability to scale $1M+ per month when constraints allow.

I thrive in high-stakes, fast-moving environments that demand constant optimization, frequent creative iteration, and rapid manual adjustments. I’m comfortable running 24/7 attention on campaigns, aligning traffic quality with call-center capacity, and repeatedly refreshing creatives to protect performance through seasonality.

My results reflect that approach—delivering consistent ROI across campaigns and meeting 100% of ROI goals in Q42025 despite seasonal volatility. I was also recognized as a top-performing media buyer for exceptional profitability focus, outstanding execution quality, and continuous learning; I’m now seeking to deepen my focus on e-commerce projects as the next stage of growth.