Open to opportunities

Elizabeth Gunkel

@elizabethgunkel

Brand and merchandising leader driving multi-channel growth, experiential marketing, and scalable promotional operations.

United States

Message

What I'm looking for

I seek a role where I lead brand and merchandising strategy, manage promotional operations and events, collaborate with leadership, and drive measurable retail and market growth.

I am a brand and merchandising leader with deep experience building cohesive marketing programs, managing large-scale promotional operations, and executing events across regulated and retail environments.

At Greenlight Corporation and Liberty Beverage Co I oversee merchandising, purchasing, inventory, and distribution for branded apparel, accessories, and activation materials, while directing social media and marketing strategy to drive growth and compliance across multiple markets.

I partner with sales, operations, and executive leadership to translate shopper and retail insights into assortment, pricing, and promotion strategies, lead full merchandising lifecycles, and deliver high-impact events and community initiatives that strengthen brand presence and sales.

Experience

Work history, roles, and key accomplishments

Current

Merchandising Manager

Current

Liberty Beverage Co

Mar 2025 - Present (10 months)

Lead category management and merchandising for multiple beverage brands, directing purchasing, inventory, design, and distribution of merchandise and activation materials to drive retail and event sales.

Merchandising Category Management Inventory Management Sourcing Vendor Management

Current

Brand Development Manager

Current

Greenlight Corporation

Apr 2021 - Present (4 years 9 months)

Oversee brand development and marketing strategy across a multi-state cannabis operator, maintaining 60+ social accounts and managing promotional purchasing, inventory, and distribution to increase brand consistency and compliance.

Brand Strategy Social Media Management Marketing Inventory Management Event Planning Compliance Cross Functional Collaboration

Director of Marketing

Clear Mortgage

Jan 2020 - Dec 2021 (1 year 11 months)

Developed and executed marketing, social media, and email campaigns, created company-wide SOPs and workflows, and planned community events to increase brand visibility and operational efficiency.

Marketing Strategy Social Media Email Marketing Event Planning SOP Development Internal Communications Project Management

Conference Production Associate

Folk Alliance International

Jan 2019 - Dec 2020 (1 year 11 months)

Assisted planning and execution of a 4,000+ attendee international conference, managing vendor contracts, grants, and volunteer logistics to ensure smooth event production.

Event Production Vendor Management Volunteer Management Logistics