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@elizabethgitau
AI Automation Developer and Sales Strategist with design expertise.
I am a creative and human-centered Product Designer turned AI Automation Developer, passionate about solving real-world problems through design and intelligent systems. With a Bachelor of Science in Natural Resource Management from Egerton University, I specialize in crafting intuitive user experiences and building automated workflows using tools like Make.com, Zapier, OpenAI, Airtable, and API integrations.
With over a year of hands-on experience, I have successfully developed automation systems, sales workflows, and client acquisition strategies. My work has significantly reduced manual tasks by up to 70%, enhanced digital products, and driven revenue growth. I merge design thinking with technical innovation to streamline business operations and create comprehensive business ecosystems.
My background includes freelance roles as an AI Automation Developer, Product Designer, UX Designer, and Graphic Designer. I have collaborated closely with clients to align design strategies with business goals, conducted user research, and utilized advanced UX principles to optimize user engagement. I am committed to delivering creative direction and strategic design guidance throughout project lifecycles.
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Work history, roles, and key accomplishments
Self-employed
May 2024 - Present (1 year 6 months)
Designed and deployed end-to-end workflow automations using Make.com, Zapier, and custom API integrations for client projects, reducing manual work by up to 70%. Integrated cutting-edge AI tools including OpenAI (GPT), Claude, and Runway to generate dynamic content and automate client communications.
Pixelate Creations
Feb 2025 - May 2025 (3 months)
Designed intuitive user flows and wireframes for web and mobile products across SaaS and e-commerce sectors, focusing on conversion optimization. Created interactive prototypes in Figma to test product ideas and validate user experience decisions, improving client product-market fit.
Upwork
Jan 2023 - Feb 2025 (2 years 1 month)
Designed conversion-focused website layouts, user interfaces (UI), and landing pages that enhanced user engagement and business outcomes. Built comprehensive design systems from scratch using Framer, Figma, and no-code tools.
Upwork
Jan 2023 - Jan 2025 (2 years)
Designed user-centered interfaces and visual communications that enhanced digital storytelling and brand engagement. Collaborated with diverse clients to create brand-aligned content and design solutions that supported marketing and sales objectives.
Nairobi National Museum
Jun 2021 - Dec 2023 (2 years 6 months)
Conducted comprehensive environmental research and contributed to science-based educational content development. Analyzed complex ecological data using SPSS, Excel, and PowerBI, translating technical research findings into accessible content for diverse audiences.
Degrees, certifications, and relevant coursework
Bachelor of Science, Natural Resource Management
2016 - 2021
Studied Natural Resource Management, gaining expertise in environmental research and data analysis. Developed structured analytical reports and presentations, building strong foundations in data analysis, information design, and content structuring.
Software and tools used professionally
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