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Eli User

@eliuser8

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CRM marketing professional who optimized lifecycle campaigns with SFMC automation, segmentation, and testing.

Spain

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At The Knot Worldwide, I optimized lead-to-conversion across more than 100 annual email campaigns using Salesforce Marketing Cloud, automation, segmentation, and performance analysis. I also ran structured A/B tests and used SQL for reporting and segmentation.

At Zankyou Weddings, I led CRM and martech strategy across international markets, building customer journeys for lifecycle, retention, and reactivation programs. Earlier, I built and managed local market operations and brand development for Zankyou in Peru and Chile.

Experience

Work history, roles, and key accomplishments

CRM Marketing Senior Associate

The Knot Worldwide

Jan 2024 - Jun 2026 (2 years 5 months)

Optimized lead-to-conversion through automation, segmentation, and performance analysis in more than 100 email campaigns per year in SFMC (including AMPscript-based personalization), applying SaaS-style lifecycle practices (trigger-based journeys, win-back, renewals).
Ran structured A/B tests with control groups across email campaigns; documented results and applied learnings to optimize future ca

CRM Manager B2C & B2B

Zankyou Weddings - Acquired by The Knot Worldwide

Nov 2018 - Dec 2023 (5 years 1 month)

Led CRM and martech strategy across international markets (EU, LATAM).
Owned the CRM strategy for trigger-based transactional communications, converting B2C user behaviour into qualified business opportunities for B2B vendor clients (matchmaking)
Designed and built end-to-end customer journeys (triggers, sequencing, conditional logic) for lifecycle, retention, and reactivation programs across mult

Value Manager B2B Zankyou Global

Zankyou Weddings - Acquired by The Knot Worldwide

Feb 2018 - May 2019 (1 year 3 months)

Responsible for take actions in order to satisfy our Service level agreement with customers b2b (Leads generation).

Country Manager Peru and Chile

Zankyou Weddings - Acquired by The Knot Worldwide

Jan 2015 - Jan 2018 (3 years)

Built and managed local market operations and brand development for Zankyou in Peru and Chile
Defined business plans, marketing strategies, and CRM actions adapted to each market
Managed the local telesales team
Oversaw social media channels and SEO content strategy for local markets
Collaborated on localization and communications for local events
Strengthened brand partnerships and ensured commer

Executive Assistant in Protocol and ceremonies department

University of Alcalá

Nov 2012 - Dec 2014 (2 years 1 month)

Managed protocol activities related to the Rector's role as the university's highest representative, including academic ceremonies, official presentations, and formal institutional events
Managed postgraduate social media channels and online presence, supporting engagement and institutional visibility
Created, edited, and published news content for the university's Culture Department blog
Planned

Internship Community Manager (Postgraduate social networks)

University of Alcalá

Nov 2012 - Jun 2013 (7 months)

Managed postgraduate social media channels and online presence, supporting engagement and institutional visibility.
Created, edited, and published news content for the university’s Culture Department blog.

University professor

UTP Universidad Tecnológica del Perú

Jan 2011 - Sep 2012 (1 year 8 months)

Professor of publicity writing

Editorial & Cultural Affairs Coordinator

Universidad Científica del Sur

Jul 2009 - Dec 2011 (2 years 5 months)

Managed publications from planning to execution, overseeing editorial content, production processes, budgets, and materials
Coordinated the university's participation in national and international book fairs, including stand planning, logistics, and on-site management
Planned and delivered cultural events and book launches, collaborating with authors, academic departments, and external partners to

Editorial Coordinator

Universidad Científica del Sur

Jan 2009 - Dec 2011 (2 years 11 months)

Managed publications from planning to execution, overseeing editorial content, production processes, budgets, and materials.
Coordinated the university’s participation in national and international book fairs, including stand planning, logistics, and on-site management.
Planned and delivered cultural events and book launches, collaborating with authors, academic departments, and external partners

Manager, Leadership Communications

Dental College of Lima and Dental College of Peru

Sep 2006 - Mar 2009 (2 years 6 months)

Led the development and management of the institution's corporate image and brand strategy, ensuring consistency across all communication channels
Spearheaded the redesign and content revamp of the official website, coordinating structure, messaging, and visual identity to improve usability and engagement
Supervised the editorial planning and production of the association's professional journal, o

Webmaster

Radialistas

Jan 2005 - Jan 2006 (1 year)

- In charge of encode and send email communications to our data base every day with specialized tools.
- Redesign of the web site.
- Graphic designer to web and print.
- Manage the official email of the institution.