Open to opportunities

Elijah Falode

@elijahfalode

Message

B2B SaaS website copywriter driving conversions and product positioning.

Nigeria

Message

What I'm looking for

I’m seeking roles where I can write conversion-focused SaaS website and product copy, collaborate with GTM teams, and drive measurable pipeline growth in growth-oriented, product-led companies.

I am a B2B SaaS copywriter and content strategist with 6+ years crafting conversion-driven website copy, landing pages, case studies, and product messaging for SaaS, cloud, and cybersecurity companies.

I blend storytelling with SEO and CRO techniques to increase engagement, demo sign-ups, and pipeline growth, and I’ve improved SaaS website conversion rates by 30% through targeted copy experiments.

I’ve completed 200+ freelance projects and partnered with GTM teams, product marketers, and founders to refine positioning, CTAs, and messaging frameworks that resonate with C-suite buyers, product managers, and technical audiences.

I hold certifications in copywriting for conversions and cybersecurity, and I write thought leadership, whitepapers, and customer-focused case studies that reinforce product trust and support enterprise adoption.

Experience

Work history, roles, and key accomplishments

Current

Digital Transformation Writer

Current

Fujifilm Business Innovation

Jul 2024 - Aug 2024 (1 month)

Authored whitepapers and web copy on SaaS-enabled digital transformation and cloud adoption, emphasizing data governance and process automation to support thought leadership and product positioning.

Whitepapers Thought Leadership Cloud Adoption Data Governance Product Positioning Technical Writing

Current

SaaS Content Strategist

Current

Claribel

Nov 2021 - Present (3 years 11 months)

Wrote and optimized website copy, landing pages, and product messaging for an AI-driven cybersecurity SaaS platform, improving website conversion rates by 30% through SEO and CRO-driven copy experiments and delivering ROI-focused case studies.

Conversion Copywriting SEO CRO Product Positioning Case Studies GTM Strategy Content Strategy

Current

Freelance Copywriter

Current

Upwork

May 2019 - Present (6 years 5 months)

Completed 200+ B2B SaaS projects including website rewrites, landing pages, onboarding flows, whitepapers, and investor decks, collaborating with founders to clarify value propositions and messaging frameworks.

Landing Pages Whitepapers Case Studies Messaging Frameworks Onboarding Value Proposition

SEO Content Specialist

Kalles Group

Jan 2021 - Dec 2022 (1 year 11 months)

Updated 500+ SaaS and IT website pages to align with SEO best practices and buyer personas, designed content strategy with the GTM team, and produced case studies and testimonials that drove website conversions.