Olajire Adedotun

Produced SEO-driven comparison and product content for cold outreach keywords, supporting organic traffic growth within Instantly’s content hub. Authored flagship email verification and cold email software guides, benchmarking against competitors and applying ICP-aligned messaging across awareness to conversion.

Created a Cognism vs RB2B pricing teardown covering plan structures, hidden costs, regional data limitations, and total cost of ownership. Produced competitor-framing content using feature tables and buyer persona language to accelerate mid-market pipeline and clarify first-party intent data advantages.

Wrote a 2,500-word SEO roundup of seven aesthetic EMR platforms, positioning PatientNow as the top option among AdvancedMD, Pabau, and emilyEMR. Translated HIPAA, DMARC, and consent workflows into buyer-friendly copy with comparison tables and pricing breakdowns.

Produced a long-form guide on measuring and improving enterprise event audience engagement across pre-event, live, and post-event stages. Incorporated EventsAir features (including a 150+ report library, real-time dashboards, and gamification tools) into an actionable framework using metrics like badge scanning and app analytics.

Wrote long-form SaaS and tech editorial content for a readership of 80,000+ monthly active B2B professionals, covering sales intelligence, outreach automation, and revenue operations tooling. Benchmarked emerging platforms against market leaders and mentored four junior writers to maintain editorial quality standards.

Published 10 independent research papers on B2B market dynamics, SaaS pricing models, data compliance frameworks, and enterprise platform evaluations. Translated complex datasets into decision-ready narratives for VC, hedge fund, and B2B founder subscribers, and consulted on pre-launch positioning for three early-stage B2B SaaS platforms.

Earned a Bachelor of Laws (LL.B), building rigorous research and compliance-focused writing skills for regulated B2B markets.