Open to opportunities

Elham Bakhtiyari

@elhambakhtiyari

Brand & marketing communications leader building strategies and messaging systems that drive measurable growth across digital channels.

Armenia

Message

What I'm looking for

I’m looking for a brand/IMC role where I can own messaging and brand systems, align content and customer experience, and drive measurable growth across digital channels through SEO, campaigns, and cross-functional collaboration.

I’m a Brand and Marketing Communications professional with 8+ years of experience across fintech, travel, and experiential tourism. I specialize in brand strategy, messaging development, and integrated marketing communications (IMC), aligning content, campaigns, and customer experience with business objectives.

At TARA (Fintech and Lend tech industry), I led brand and marketing communications strategy across web, app, social media, and CRM channels. I developed brand voice, messaging frameworks, and content standards across all touchpoints—and delivered measurable results by scaling SEO performance from 250K to 6M impressions, while growing Instagram from 15K to 80K and LinkedIn from 100 to 10K.

Earlier, I strengthened brand storytelling and differentiation at ACTIC.IR (Experience-Based tourism) and supported booking growth at SnappTrip (Online travel platform) through journey-based content aligned to user intent and conversion goals. I also bring a compliance- and culture-aware approach from AGAH GROUP (brokerage) and continue creating “content with conscience” through Noon o Hamoon, where I help amplify underrepresented voices through visual stories and brand campaigns.

Experience

Work history, roles, and key accomplishments

Brand & Marketing Comms Manager

TARA

May 2023 - May 2026 (3 years)

Led brand and marketing communications across web, app, social media, and CRM, aligning messaging with product strategy and customer experience. Scaled SEO impressions from 250K to 6M and grew Instagram from 15K to 80K and LinkedIn from 100 to 10K.

Brand Strategy Messaging Strategy CRM Marketing SEO Strategy Social Media Growth Customer Journey Mapping

Brand & Communications Manager

Noon o Hamoon

Jan 2024 - Jan 2026 (2 years)

Curated and directed visual stories, brand campaigns, and awareness materials for a platform focused on voice, education, and presence in Sistan & Baluchistan. Collaborated with a small team to amplify underrepresented voices, especially young girls, through education and visibility.

Audience Engagement Content Direction Brand Awareness Collaboration

Messaging & Tone of Voice Dev

Agah Group

Jan 2023 - Jul 2023 (6 months)

Wrote and reviewed UX copy and brand messages across digital platforms, ensuring legal, cultural, and tonal compliance across user journeys. Developed scenario writing and messaging frameworks for compliance-conscious campaigns.

UX Copywriting Brand Compliance Review Content Standards Cross Functional Collaboration Legal Cultural Tone Alignment

Brand & Marketing Senior Specialist

Actic.ir

Jun 2021 - Jan 2023 (1 year 7 months)

Developed brand storytelling strategies for experience-based tourism, shaping communications to drive emotional engagement and audience connection. Strengthened brand narrative and differentiation through experience-led storytelling.

Brand storytelling Experience Based Tourism Marketing Campaign Planning Content Strategy Cross Functional Collaboration

Marketing & Content Strategist

SnappTrip

Feb 2020 - Jun 2021 (1 year 4 months)

Supported marketing and content strategies for an online travel booking platform, creating user-focused content aligned to the booking journey and conversion goals. Helped improve user engagement across touchpoints and supported performance-driven campaigns to grow bookings and visibility.

Content Strategy Campaign Execution User Engagement