Hayk Yousbashyan

Manage SEO and GEO strategy for 10+ clients across IoT, real estate, e-commerce, and B2B, covering technical audits, content, and reporting. Drive AI visibility work using Semrush AI Toolkit, growing clients' AI visibility scores and organic traffic.

Delivered technical SEO, keyword research, content optimization, and local SEO across clients in beauty, addiction treatment, and automotive services, growing organic traffic by up to 30% within four to five months. Executed competitor analysis and on-page/off-page SEO work.

Managed SEO for e-commerce websites end to end, covering technical SEO, keyword research, and content optimization across product and category pages. Analyzed competitors to spot gaps and built data-driven SEO plans to grow visibility and conversions.

Supported SEO for e-commerce sites through keyword research, content optimization, and technical SEO tasks. Optimized meta descriptions, headers, and product pages, and assisted with on-page SEO rollout across the site.

Pursued a Bachelor's degree in Food Technologies from 2018 to 2023.

Earned the SEO II certification in May 2023.

Earned the SEO certification in February 2023.

Completed the Attract and Engage Customers with Digital Marketing course in February 2023.

Completed the Foundations of Digital Marketing and E-commerce course in January 2023.

Completed the SEO Training Masterclass 2025: Beginner To Advanced SEO course in January 2023.

Completed a Bachelor's degree in Marketing from 2013 to 2016.