Skip to main content
Zori ZoryanZZ
Open to opportunities

Zori Zoryan

@zorizoryan

SEO & GEO strategist building converting organic visibility for iGaming and AI-driven discovery.

Armenia
Message

What I'm looking for

I’m exploring remote and relocation opportunities with iGaming companies (operators, affiliates, and B2B providers) where organic growth is a core strategy. I want a team that values SEO and AI-driven discovery that actually converts.

I build organic visibility and AI-driven discovery for businesses, proven in iGaming—one of the most competitive and regulated digital environments. I specialize in SEO and Generative Engine Optimization (GEO) for iGaming, where I help companies build organic visibility that converts, not just traffic that looks good in a dashboard.

Right now I’m at Digitain Group, a global iGaming technology provider, where I manage SEO and GEO across multiple brands and regions. Day to day, I own technical audits and architecture decisions, SERP and intent modeling, topical authority building, and collaboration with Product, Engineering, and Content teams so search isn’t an afterthought in how the product is built.

Experience

Work history, roles, and key accomplishments

DI
Current

SEO & GEO Strategist

Digitain

May 2025 - Present (1 year 2 months)

Own and execute SEO strategies across multiple Digitain Group websites across regions and jurisdictions, targeting high-intent organic traffic and conversion on both traditional and AI-powered discovery platforms. Lead keyword research, intent/SERP modeling, on-page and information-architecture optimization, and coordinate with product and engineering on SEO-friendly architecture, indexing, and pe

Digitain logoDI
Current

Search & Generative Engine Optimization(SEO & GEO) Strategist

May 2025 - Present (1 year 2 months)

* Own and execute SEO strategies across multiple Digitain Group websites operating in different regions and jurisdictions, focusing on driving high-intent organic traffic and improving conversion potential across both traditional search engines and AI-powered discovery platforms.
* Conduct keyword research, intent modeling, and SERP analysis to optimize content structures, and capture demand from

FR
Current

SEO & Digital Marketing Strategist

Freelance

Sep 2019 - Present (6 years 10 months)

Deliver freelance SEO and digital marketing strategy across market research, product marketing positioning, and go-to-market planning. Create and implement SEO strategies and manage multi-channel digital acquisition including lead generation funnels to drive targeted traffic and qualified leads.

Freelance, Self Employed logoFE
Current

SEO and Digital Marketing Strategist

Sep 2019 - Present (6 years 10 months)

* Thorough market research - competitor research and analysis, product research, identifying gaps and opportunities to client offerings and establishing a defensible market position
* Product marketing strategy - value proposition definition, messaging frameworks, and audience segmentation to clearly position products in the
market
* Go-to-market (GTM) planning, coordinating positioning, channel s

WR

SEO Manager

WEB20 Ranker

Dec 2022 - Mar 2025 (2 years 3 months)

Manage SEO accounts as the primary client point of contact, onboarding clients and translating business goals into measurable SEO objectives. Lead technical SEO and research, create tailored monthly action plans, mentor SEO assistants, and report performance with data-driven recommendations.

WEB20 Ranker logoWR

Search Engine Optimization Manager

Dec 2022 - Mar 2025 (2 years 3 months)

* Primary client point of contact post-sale - conducting onboarding consultations to understand each client's product, business model, and commercial goals, then translating these into clear, measurable SEO
objectives
* Comprehensive SEO research and audits — covering technical SEO, keyword research, and competitor analysis — to build a thorough understanding of each client's search landscape and

SM

SEO Specialist

Smarketa

Apr 2019 - Dec 2020 (1 year 8 months)

Perform on-page SEO and full website audits, including keyword and competitor research. Maintain regular audits and reporting and collaborate with writers and developers on SEO-related execution.

AA

Digital Marketing Assistant

Andava Digital Marketing Agency

Sep 2018 - Mar 2019 (6 months)

Support SEO and marketing execution through SEO audits, competitor and keyword research, and on-page optimization. Assist with link building and manage Amazon Ads and Amazon FBA account-related activities.

Tristar Transit Inc logoTI

Sales Representative

Mar 2018 - Jul 2018 (4 months)

o Communication with brokers, negotiation of cargo load's purchase.
o Communication with drivers, supervision of the delivery of loads.

"London Business Group"​ JV LLC logoLL

Marketing Specialist

Jul 2016 - Sep 2017 (1 year 2 months)

o Market research and analysis
o Marketing campaign management
o Marketing plan management
o Responsible for company’s marketing
o Responsible for company’s Brand
o Responsible for company’s Promotion

Incredo logoIN

Inbound Marketing Intern

Feb 2016 - May 2016 (3 months)

o Social media marketing
o Market research and analysis

UY

Public Affairs Intern

US Embassy Yerevan

Feb 2015 - Sep 2015 (7 months)

Assist with public affairs work including grant inspection, filing, and financial reporting support. Support press and media tasks and help organize educational and cultural events, including translation and event coordination.

US Embassy Yerevan logoUY

Public Affairs Section Intern

Feb 2015 - Sep 2015 (7 months)

o Assist with grant work: inspection of grants applications and reports, filing, financial reports.
o Assist with press work: take photos, gather news articles, translation, social media postings.
o Assist and help with organization of educational and cultural events/programs/exchanges: coordinate tickets, take photos, translate for American performers, assist with venue preparation, help American

AIESEC Yerevan logoAY

PR team member

Sep 2013 - Dec 2014 (1 year 3 months)

 Responsible for newsletters
 Web promotion of different conferences and
AIESEC products
 Design and preparation of posters
 Design and preparation of certificates and
badges
 Design of t-shirts, cups, stickers and
bracelets

AH

Media Holding Intern

Antares Media Holding

Mar 2014 - Sep 2014 (6 months)

Work on intern-level promotional and sales activities, including trying new ways of promotion and selling products.

Education

Degrees, certifications, and relevant coursework

UI

Université Jean Moulin (Lyon III)

Bachelor's degree, Marketing and Commerce

2014 - 2016

FA

French University in Armenia

Marketing, Marketing and Commerce

2012 - 2016

Study Marketing and commerce

QQ

Quantum qolage

Undergraduate degree, Undergraduate

2008 - 2012

Study

Tech stack

Software and tools used professionally

Get matched with your dream remote job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan