Zori Zoryan
@zorizoryan
SEO & GEO strategist building converting organic visibility for iGaming and AI-driven discovery.
What I'm looking for
I build organic visibility and AI-driven discovery for businesses, proven in iGaming—one of the most competitive and regulated digital environments. I specialize in SEO and Generative Engine Optimization (GEO) for iGaming, where I help companies build organic visibility that converts, not just traffic that looks good in a dashboard.
Right now I’m at Digitain Group, a global iGaming technology provider, where I manage SEO and GEO across multiple brands and regions. Day to day, I own technical audits and architecture decisions, SERP and intent modeling, topical authority building, and collaboration with Product, Engineering, and Content teams so search isn’t an afterthought in how the product is built.
Experience
Work history, roles, and key accomplishments
SEO & GEO Strategist
Digitain
May 2025 - Present (1 year 2 months)
Own and execute SEO strategies across multiple Digitain Group websites across regions and jurisdictions, targeting high-intent organic traffic and conversion on both traditional and AI-powered discovery platforms. Lead keyword research, intent/SERP modeling, on-page and information-architecture optimization, and coordinate with product and engineering on SEO-friendly architecture, indexing, and pe
Search & Generative Engine Optimization(SEO & GEO) Strategist
May 2025 - Present (1 year 2 months)
* Own and execute SEO strategies across multiple Digitain Group websites operating in different regions and jurisdictions, focusing on driving high-intent organic traffic and improving conversion potential across both traditional search engines and AI-powered discovery platforms.
* Conduct keyword research, intent modeling, and SERP analysis to optimize content structures, and capture demand from
SEO & Digital Marketing Strategist
Freelance
Sep 2019 - Present (6 years 10 months)
Deliver freelance SEO and digital marketing strategy across market research, product marketing positioning, and go-to-market planning. Create and implement SEO strategies and manage multi-channel digital acquisition including lead generation funnels to drive targeted traffic and qualified leads.
* Thorough market research - competitor research and analysis, product research, identifying gaps and opportunities to client offerings and establishing a defensible market position
* Product marketing strategy - value proposition definition, messaging frameworks, and audience segmentation to clearly position products in the
market
* Go-to-market (GTM) planning, coordinating positioning, channel s
SEO Manager
WEB20 Ranker
Dec 2022 - Mar 2025 (2 years 3 months)
Manage SEO accounts as the primary client point of contact, onboarding clients and translating business goals into measurable SEO objectives. Lead technical SEO and research, create tailored monthly action plans, mentor SEO assistants, and report performance with data-driven recommendations.
* Primary client point of contact post-sale - conducting onboarding consultations to understand each client's product, business model, and commercial goals, then translating these into clear, measurable SEO
objectives
* Comprehensive SEO research and audits — covering technical SEO, keyword research, and competitor analysis — to build a thorough understanding of each client's search landscape and
* New campaign set up
* Quarterly check
* Campaign performance checks and reportings
* Quarterly reviews and client calls
* Quality insurance
* Campaign triage and revelling issues
* Coordination of SEO deliverables implementation
* Client management
* Special requests
SEO Coordinator
WEB20 Ranker
Jan 2021 - Dec 2022 (1 year 11 months)
Support SEO delivery by setting up new campaigns, performing quarterly checks, and handling campaign performance reporting. Coordinate SEO deliverable implementation, run quality checks, triage issues, and participate in client review calls and management.
* On-page SEO
* Link building
* Full website audit
* Keyword research
* Competitor research
* Maintenance, regular audits, and reporting
* Collaboration with teams of writers and developers
SEO Specialist
Smarketa
Apr 2019 - Dec 2020 (1 year 8 months)
Perform on-page SEO and full website audits, including keyword and competitor research. Maintain regular audits and reporting and collaborate with writers and developers on SEO-related execution.
Digital Marketing Assistant
Andava Digital Marketing Agency
Sep 2018 - Mar 2019 (6 months)
Support SEO and marketing execution through SEO audits, competitor and keyword research, and on-page optimization. Assist with link building and manage Amazon Ads and Amazon FBA account-related activities.
* SEO audit
* Competitor research
* Keyword research
* On-page SEO
* Link building
* AMAZON Ad campaign management
* AMAZON FBA account management
o Communication with brokers, negotiation of cargo load's purchase.
o Communication with drivers, supervision of the delivery of loads.
> Yandex direct ad management
> Google ads account management
> Bid management
> Marketing budget management
> Digital marketing analysis wit Yandex Metrika and Google analytics
o Market research and analysis
o Marketing campaign management
o Marketing plan management
o Responsible for company’s marketing
o Responsible for company’s Brand
o Responsible for company’s Promotion
o Social media marketing
o Market research and analysis
Public Affairs Intern
US Embassy Yerevan
Feb 2015 - Sep 2015 (7 months)
Assist with public affairs work including grant inspection, filing, and financial reporting support. Support press and media tasks and help organize educational and cultural events, including translation and event coordination.
o Assist with grant work: inspection of grants applications and reports, filing, financial reports.
o Assist with press work: take photos, gather news articles, translation, social media postings.
o Assist and help with organization of educational and cultural events/programs/exchanges: coordinate tickets, take photos, translate for American performers, assist with venue preparation, help American
Responsible for newsletters
Web promotion of different conferences and
AIESEC products
Design and preparation of posters
Design and preparation of certificates and
badges
Design of t-shirts, cups, stickers and
bracelets
Media Holding Intern
Antares Media Holding
Mar 2014 - Sep 2014 (6 months)
Work on intern-level promotional and sales activities, including trying new ways of promotion and selling products.
Carrying out new ways of promotion and selling produc
Education
Degrees, certifications, and relevant coursework
Université Jean Moulin (Lyon III)
Bachelor's degree, Marketing and Commerce
2014 - 2016
French University in Armenia
Marketing, Marketing and Commerce
2012 - 2016
Study Marketing and commerce
Quantum qolage
Undergraduate degree, Undergraduate
2008 - 2012
Study
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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