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Lianna StepanyanLS
Open to opportunities

Lianna Stepanyan

@liannastepanyan

I’m an SEO Specialist focused on data-driven organic growth across technical, on-page, and link-building.

Armenia
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What I'm looking for

I’m looking to drive measurable organic growth for B2B SaaS or tech brands—owning technical audits, on-page optimization, link-building, and reporting—using data to translate SEO performance into business results across markets.

I’m a results-oriented SEO Specialist with 5+ years driving measurable organic growth across B2B SaaS, e-commerce, and technology brands. I bring full-stack SEO expertise—technical audits, on-page optimization, link-building, and content strategy—built on turning data into business impact across multi-market campaigns.

In my current role, I manage end-to-end SEO strategy for additiveplus.com in the US market. I execute technical audits with Screaming Frog, Google Search Console, and PageSpeed Insights, improving Core Web Vitals (including LCP by 38%), while implementing keyword strategies for high-intent commercial queries in the metal 3D printing and advanced manufacturing niche.

I also build and manage white-hat link acquisition campaigns, collaborating across development and content teams on product category pages, schema markup, and internal linking architecture. Across roles, I’ve improved organic rankings through keyword research, on-page and off-page delivery, and international SEO—supported by reporting in GA4 and Search Console, plus tools like SEMrush, Ahrefs, and Moz.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Google Skillshop logoGS

Google Skillshop

Google Analytics 4 Certification, Web Analytics

Completed the Google Analytics 4 certification through Google Skillshop.

Google Skillshop logoGS

Google Skillshop

Google Search Console Fundamentals, Search Console

Completed Google Search Console Fundamentals via Google Skillshop.

Armenian State University of Economics logoAE

Armenian State University of Economics

Advanced SEO Course, Search Engine Optimization (SEO)

2020 - 2021

Completed an Advanced SEO course to strengthen search optimization knowledge and skills.

Armenian State University of Economics logoAE

Armenian State University of Economics

BSc Marketing and Business Development, Marketing and Business Development

2014 - 2019

Earned a BSc in Marketing and Business Development from Armenian State University of Economics.

Google Skillshop logoGS

Google Skillshop

Google Tag Manager, Tag Management

Completed training related to Google Tag Manager.

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