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Satie Hayrapetyan

@satiehayrapetyan

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Technical SEO Manager driving organic growth through GEO, SSR, and scalable technical audits.

Armenia

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What I'm looking for

I’m looking for a role where I can lead technical SEO strategy across CMS stacks, collaborate with development/product, and drive measurable growth for AI-driven search experiences—while mentoring a team and continuously modernising our SEO systems.

I’m a Technical SEO Manager with 8+ years of experience optimising websites and improving visibility in search results, AI Overviews, and generative search surfaces. I lead end-to-end technical SEO strategy—from crawl budget management and Core Web Vitals to JavaScript SEO and server-side rendering planning.

I build systematised audit frameworks and execute large-scale CMS migrations while adapting site structures to stay compatible with evolving search formats. I’ve led schema markup implementation, structured data optimisation, and E-E-A-T strategy work, including GEO (Generative Engine Optimisation) for teams focused on long-term organic growth.

Across WordPress, Shopify, Magento, Webflow, and headless CMS environments (Squidex, DatoCMS), I’ve worked closely with development and product teams to translate SEO requirements into developer-ready guidelines. I analyse Googlebot behaviour, design indexation strategies, and deliver redirect mapping and international/site-architecture improvements that protect link equity.

I also mentor SEO specialists—coaching three junior specialists through structured training programmes—and train new hires by building a complete technical SEO curriculum from scratch. My work is measured through tools like GA4 and Google Search Console, and I’m proud of outcomes like sustained migration traffic with no measurable drop and rapid indexation recovery on previously non-indexed pages.

Experience

Work history, roles, and key accomplishments

Current

Technical SEO Manager

Current

Loopex Digital

May 2022 - Present (4 years 1 month)

Led technical SEO strategy across a client portfolio, running systematised audits and improving crawlability, indexation, and performance from day one. Reduced average audit setup time by 40%+, implemented schema and Core Web Vitals improvements, and mentored three junior specialists to independent client management.

Technical SEO

Current

Freelance Content Writer

Current

Self-Employed

Wrote on-site content, guest posts, and SaaS articles across multiple industries, including clients under NDA. Produced measurable results on a personal SEO project (booksummaryinsight.com) with 26.2K clicks and 1.31M impressions in 12 months and 409 top-10 keyword rankings.

SEO Content Writing Guest Posting E E A T Content Planning

SEO Trainer

Loopex Digital

Sep 2020 - Dec 2022 (2 years 3 months)

Built and delivered a technical SEO training programme for new hires and junior specialists, covering audits, crawl analysis, on-page strategy, and tool proficiency. Trained 10+ specialists and achieved an average trainee-to-independent performance timeline of under three months while supporting hiring assessments.

Technical SEO Google Search Console Screaming Frog Mentoring SEO Reporting

SEO Specialist

Andava Digital Marketing

Jun 2019 - Jun 2020 (1 year)

Planned and executed SEO strategies across multiple verticals, driving 30%+ average organic traffic growth within six months. Conducted keyword research, content/competitor gap analysis, and on-page optimisation, while building backlinks to improve domain authority and maintaining retention through actionable monthly reporting.

Keyword Research Gap Analysis Competitor Analysis Link Building SEO Reporting Domain Authority Improvement Performance Tracking

Digital Marketing Specialist

Ajania Flower Salon

Jan 2018 - Jun 2020 (2 years 5 months)

Developed site architecture and performed keyword research and competitor analysis to build the brand’s organic search foundation. Set up and optimised Google and Yandex PPC campaigns to reduce cost-per-click, and grew social following through audience research and platform-adapted content.

PPC Management (Google Yandex)Keyword Research Competitor Analysis Social Media Strategy performance reporting Content Translation Audience Research

Tour Guide

Hyur Service Travel Agency

Jun 2013 - Jun 2017 (4 years)

Guided groups of up to 30 international visitors through historical and cultural sites, delivering commentary in English and Russian with consistently high satisfaction. Collaborated with management to create five new tour routes based on visitor feedback and seasonal demand, increasing booking variety.

Multilingual Communication Customer Satisfaction Cultural Historical Interpretation Event Logistics