Looking for a job

Lisette Baquerizo

@lisettebaquerizo

Marketing Specialist at Urbi et Orbi who planned integrated campaigns and represented Ecuadorian companies at EU trade fairs.

Greece

Message

What I'm looking for

I'm interested in performance marketing, digital customer acquisition, and innovative technologies.

At Urbi et Orbi, I planned integrated online and offline marketing campaigns, prepared quarterly plans and performance reports, and coordinated agencies and creative assets.

At AlfaPeople Ecuador, I led digital campaigns across social media, email, SEO, and paid advertising. I executed Google Ads campaigns, monitored performance, and developed strategies for lead generation and market growth.

I developed ABM growth strategies with Sales, Engineering, and Business Development, and coordinated customer success stories with corporate marketing and Microsoft. I was the first professional in AlfaPeople LATAM to achieve two Microsoft-published customer success stories.

I represent Ecuadorian companies at trade fairs and B2B events in Greece, Italy, and Bulgaria, supporting market expansion and opening new markets. I also created the first Ecuadorian digital magazine Soccer Passion and Links-CE.

Experience

Work history, roles, and key accomplishments

Marketing Specialist

Urbi et Orbi

Sep 2024 - Jun 2025 (9 months)

Planned and executed integrated online and offline marketing campaigns across digital and physical channels. Prepared quarterly marketing plans and performance reports, managed newsletters and social media publishing, and coordinated media and production agencies.

Campaign Management Marketing Analytics Social Media Email Marketing Content Marketing Agency Management Influencer Marketing Budget Monitoring

Marketing Leader

AlfaPeople Ecuador

Feb 2020 - Jul 2024 (4 years 5 months)

Led integrated digital marketing campaigns across social media, email, SEO and paid advertising, aligning execution with sales and business-development objectives. Executed Google Ads campaigns, developed ABM growth strategies, and coordinated success stories with Microsoft.

Google Ads SEO SEM Social Media Email Marketing Content Marketing ABM CRM Marketing Analytics KPI Reporting Budget Monitoring Cross Functional Collaboration

Marketing Coordinator

Oro Verde Hotels

Sep 2019 - Feb 2020 (5 months)

Coordinated online advertising, SEO, SEM, email marketing and social media initiatives. Monitored budgeted marketing resources, created engaging social media content and persuasive advertising copy, and produced presentations, videos, brochures and visual assets.

SEO SEM Email Marketing Social Media Content Creation Advertising Copy Budget Monitoring Visual Assets

Marketing Leader

Eficacitas Consulting CIA LTDA

Feb 2015 - Nov 2019 (4 years 9 months)

Led marketing and communication initiatives supporting brand development, digital presence and business growth. Developed marketing content and communication materials across digital and traditional channels, and supported campaign planning and execution.

Marketing Strategy Content Development Brand Development Digital Presence Campaign Planning Communication Skills