
ELENA MENDOZA
@elenamendoza
I drive enrollment growth, logistics profitability, and operational improvement through data-led strategy.
What I'm looking for
I've led admissions, recruitment, financial optimization, and strategic projects across higher education and logistics in Mexico and Latin America.
At Transportes 365, I oversee resource allocation for national logistics operations and developed KPIs to monitor route profitability margins.
At Tecnológico de Monterrey, I led recruitment across Latin America, built experiential programs, and deployed the Fly-in program across five campuses. I achieved at least 3% annual enrollment growth, 70% admission-to-enrollment conversion, and full tuition payment from more than 70% of enrolled students.
I bring an Industrial and Systems Engineering background, a Master in Finance, and a collaborative, customer-centered approach to process improvement, project management, and community impact.
Experience
Work history, roles, and key accomplishments
Logistics Budget Coordinator
Transportes 365
Jan 2023 - Present (3 years 8 months)
Oversaw and optimized resource allocation for national logistics operations, ensuring maximum efficiency and cost-effectiveness across routes. Developed and implemented key performance indicators to monitor and evaluate profitability margins for each transportation route.
Conducted market analysis and strategic prospecting to identify recruitment opportunities across Latin America. Led student recruitment operations in multiple countries and consistently achieved annual enrollment growth of 3%.
General Director and Finance Coordinator
Nace Una Sonrisa A.C.
Jan 2015 - Dec 2020 (5 years 11 months)
Served as General Director and Finance Coordinator for a non-profit organization providing support for children and adolescents who have experienced sexual abuse.
Managed strategic coordination of Western regional campuses, ensuring operational alignment and goal achievement. Planned and designed high-impact student engagement experiences for multiple campus communities.
Directed promotion of academic programs across Mexico, focusing on expanding market presence in southeastern states. Led student recruitment campaigns achieving year-over-year enrollment growth of at least 5%.
Education
Degrees, certifications, and relevant coursework
Instituto Tecnológico y de Estudios Superiores de Monterrey
Master in Finance, Finance
2012 - 2015
Master in Finance from the Instituto Tecnológico y de Estudios Superiores de Monterrey, completed from 2012 to 2015.
Instituto Tecnológico y de Estudios Superiores de Monterrey
Bachelor's degree, Industrial and Systems Engineering
2005 - 2010
Bachelor's degree in Industrial and Systems Engineering from the Instituto Tecnológico y de Estudios Superiores de Monterrey, completed from 2005 to 2010.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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