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Harshada Lokhande

@harshadalokhande

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Senior Creative Designer crafting strategic, purpose-led brand stories across digital and integrated campaigns.

Zimbabwe

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What I'm looking for

I’m looking to lead creative direction that blends strategy and design thinking—owning integrated campaigns, building strong brand systems, and applying AI-driven workflows and UX/UI user insights to deliver measurable impact with high standards.

I’m a senior creative designer with over a decade of experience in advertising, fusing design thinking with strategic insight and purposeful execution. I design compelling visual narratives by combining strong UX/UI foundations with multidisciplinary work across print, digital, film, and motion.

Recently, I spearheaded the adoption of AI-driven creative workflows at organic by MSL, using tools like ElevenLabs, Runway, Adobe Firefly, Midjourney, Gemini, and DALL·E to accelerate concept development and generate high-quality visual and motion assets—while maintaining brand consistency. I also led and won the pitch for Infinio Ice Cream at Liqvd Asia, delivering a 40% increase in brand engagement and contributing to a 25% rise in quarterly revenue for a top-paying client through a 360° campaign across ATL, BTL, digital, and in-store branding.

I’ve built brand impact through identity and campaign leadership—defining Mojo Pizza’s brand color identity, designing the Insence logo, and creating Arcelia packaging. I’ve driven integrated 360° work for NSE, Arcelia, and other real estate, FMCG, and government brands; mentored teams of up to 11 designers; and delivered user-centered UX/UI projects and e-commerce creatives for brands including Unilever and Zingavita.

Experience

Work history, roles, and key accomplishments

Senior Art Director

Organic By MSL

Jun 2025 - May 2026 (11 months)

Led the creative direction and visual execution of integrated brand campaigns across digital and print for leading national brands. Developed creative concepts and design systems for new business pitches and mentored designers to ensure cohesive, on-brand deliverables.

Creative Direction Integrated Campaigns Visual Design Design Systems Client Presentations Brand Consistency ElevenLabs Runway Adobe Firefly Midjourney Gemini DALL·E

Creative Partner

Salt Brands And Solutions

Nov 2023 - Mar 2025 (1 year 4 months)

Led creative strategy and execution across 360° campaigns and high-stakes pitches for real estate, FMCG, and government sectors. Managed social media and print advertising for NSE and directed end-to-end campaign production for Arcelia.

Creative Strategy Print Advertising Campaign Production Art Direction Brand Identity Pitch Decks Outdoor Creatives

Group Head - Art

Liqvd Asia

May 2023 - Nov 2023 (6 months)

Led and won the pitch for Infinio with a design strategy and launched a 360° campaign that increased brand engagement by 40% and contributed to a 25% rise in quarterly revenue for a top-paying client. Managed and mentored a creative team of 11 and owned UX/UI design processes for key brands.

Pitch Leadership Digital Advertising UX UI Design Team Leadership Recruitment ATL BTL Inbound Store Branding Wireframing Visual Design Cross Functional Collaboration

Freelance Art Director & Visual Designer

Various Clients & Agencies

Mar 2021 - May 2023 (2 years 2 months)

Delivered freelance art direction and visual design support across social media and digital campaigns for multiple agencies and brands. Produced A+ content, e-commerce creatives, product photoshoots, and performance-driven ads for platforms including Amazon and Nykaa.

Art Direction Visual Design Social Media Campaigns Digital Campaigns A+ Content Brand Identity Design Social Media Creative

Art Director

Contract Advertising

Sep 2019 - Mar 2021 (1 year 6 months)

Created brand identities and designed integrated 360° campaigns across print, OOH, film, social media, and email for retail clients. Worked on logos and packaging design, including Insence and Arcelia under the Shoppers Stop umbrella.

Brand Identity Design Logo Design Packaging Design Print Advertising OOH Social Media Ads In Store Communication Art Direction

Creative Associate

Salt Brands Solutions

May 2018 - Sep 2019 (1 year 4 months)

Created brand storytelling for pitch decks, UI/UX, and marketing assets for luxury real estate and digital platforms. Supported business acquisitions through pitch deck design and ensured brand consistency across digital, print, and web deliverables.

Pitch Deck Design UI UX Design Brand storytelling Brand Consistency Digital Design Cross Functional Collaboration

Graphic Designer

Fruitbowl Digital

May 2016 - Jan 2018 (1 year 8 months)

Designed and executed digital advertising campaigns and social media creatives for high-profile consumer brands. Contributed to UX/UI through mobile app interfaces and website work and developed brand color identity and campaign creative.