Elena Braykova

I work on global media operations for luxury brands with a focus on out-of-home advertising and joint business planning. I support campaign coordination across international markets, tracking investments and preparing client-facing performance materials.

In prior roles I assisted seasonal buying and sales analysis for luxury clients, supported trend research and product comparisons, and contributed to showroom presentations. I bring hands-on experience in campaign planning, logistics and stakeholder communication.

I hold a Master in Luxury Brand Management and completed strategic projects for luxury clients including communication plans, go-to-market strategies, and customer journey mapping. My education complements practical experience in both media operations and wholesale/retail processes.

I am driven by brand storytelling and the emotional dimension of luxury marketing, aiming to shape narratives that elevate products into experiences while delivering measurable commercial impact.