Eimaan Iqbal

I’m an early-career marketing professional focused on data-informed growth. While interning at Habib Bank Limited (HBL), I led benchmarking and whitespace analysis for 5+ digital initiatives, identifying 7–8 growth opportunities through gamification, rewards, and transaction-led engagement strategies.

I also built customer growth and retention campaigns across 3+ key portfolios, delivering 6+ email marketing assets for the HBL Gold Debit Card that improved open rates by 18%. Alongside this, I managed always-on social media content that drove 10–15% engagement uplift and supported 15 SME testimonial developments with agency partners.

My experience extends beyond campaign execution into marketing enablement and insight work. I completed competition benchmarking for 10+ conventional and Islamic banking products, ran AI impact assessment for marketing, and prepared a 360° campaign presentation for the Euromoney Awards context. Previously, at Central Depository Company, I created a 40+ item FAQ document to reduce direct inquiries by 20% and optimized 20+ digital content pieces in collaboration with product and tech teams to support SEO and search visibility.

I thrive connecting strategy with execution—whether through brand strategy frameworks (CBBE, SWOT, purchase journey mapping), or through practical digital delivery like SEO optimization, Meta and Google Ads, and e-commerce launch planning. Projects and leadership roles also strengthened my ability to communicate clearly, work cross-functionally, and deliver measurable outcomes for real audiences.