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eeman nadeem

@eemannadeem1

Social media marketer at CodeNastic, applying consumer research and PLS-SEM to understand deinfluencer marketing and mindful consumption.

Pakistan

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What I'm looking for

I'm seeking opportunities in marketing, digital marketing, market research, or business analysis.

At COMSATS University Islamabad, Abbottabad Campus, I researched deinfluencer marketing, designing and administering an online survey and collecting and validating nearly 3,000 respondents’ data.

I used SPSS and SmartPLS 4 for PLS-SEM modeling to test relationships across authenticity, altruism, homophily, and behavioral intention. I also authored a manuscript translating the statistical findings into insights on mindful consumption and consumer behavior.

I'm currently interning at CodeNastic, working as a social media marketer. My marketing experience and interests include campaign planning, digital marketing, and market research.

I also completed an internship at Askari Bank Limited, where I gained exposure to banking operations, customer service, and account management. I processed transactions and documentation and supported accurate record-keeping workflows.

Experience

Work history, roles, and key accomplishments

Current

Internship

Current

CodeNastic

Jan 2026 - Present (9 months)

Currently working as a social media marketer, handling social media marketing tasks.

Social Media Marketing

Research Thesis on Deinfluencer Marketing

COMSATS University Islamabad

Jan 2025 - Jan 2026 (1 year)

Designed and administered a structured online survey, collecting and validating a dataset of nearly 3,000 respondents for quantitative analysis. Applied SPSS and SmartPLS 4 to run PLS-SEM modeling, testing relationships across authenticity, altruism, homophily, and behavioral intention.

SPSS Smart PLS 4 PLS SEM Methodology Survey Design Quantitative Analysis consumer behavior

Banking Operations Intern

Askari Bank Limited

Jan 2023 - Dec 2023 (11 months)

Completed an 8-week internship across core banking departments, gaining hands-on exposure to operations, customer service, and account management. Processed customer transactions and documentation, supporting accurate and timely record-keeping workflows.

Banking Operations Customer Service Account Management Record keeping Communication Skills