Haniaa Khan

I’m a marketing-focused BBA graduate with internship experience at Hyundai and strong academic research in digital marketing, consumer behaviour, and strategic marketing. I combine campaign thinking with careful, evidence-based analysis to help brands connect with the right audience.

During my Sales & Marketing Internship at Hyundai in Islamabad (Jun 2023–Aug 2023), I supported customer engagement and daily sales operations while contributing to marketing campaigns and promotional activities. I also collaborated with cross-functional teams to improve customer experience, strengthening my communication, teamwork, and client-facing skills.

Academically, I’ve built research and campaign work around real consumer questions—like comparing customer attention spans in short-form versus traditional marketing, designing a digital marketing campaign for Winoche, and completing a sustainability audit for Learn O Bots. My research on consumer boycotts during the Israel–Palestine conflict has been accepted by international conferences/research associations.

Practically, I’m skilled in market research, campaign planning, and data-driven decision-making, using tools like Power BI, Canva, Microsoft Office, CapCut, Adobe Creative Tools, and Prezi. I also completed a Go Data Power BI Certification, and I’m excited to contribute to marketing, brand management, or business development roles.